New York, New York!

Last week, the 2nd year students along with tutors Julie & Gail, arrived in New York for a week-long study trip – we visited some fabulous companies and met some pretty fabulous people too!

We visited Anomaly, where Creative, Mike and Creative Recruiter, Jenna, showed us their amazing office space and then mike talked and held a workshop for us.  The winning team were Klaudia and Viki – who will be mentored for the next year by Mike- well done!

Mike and the students – with Viki and Klaudia at the front

Mike and Jenna – thank you, both!

Stink Studios  in deepest Brooklyn, shared with us their work – showing students how Creative Content offers another area where their future could lie. Creative Director, Shaun, MD, Dan and Creative, Mandy shared their life experiences and what it takes to get into one of the top companies creating film, interactive and original content for clients across advertising, entertainment, music and the arts.

The Brooklyn Brothers was another hit – with Account Director, Natasha and Creative, John, showed the students the award-winning agency work and discussed what it was like starting up as a British-led company in New York .

John and Natasha ponder…

The students join in…

Spotify Creative Director, Rajeev, and creatives Erik and Alexandra – showed us some amazing work and told us what it was like working in-house for the most popular music streaming platform in the world – and how to get there!

Foyer of the news Building – wow!

Rapp – is situated in the amazing News building (where Superman was filmed). Creative Directors, Lucas and Frank, talked to us about creativity within data-run marketing and CCO, Moa, shared with us his presentation and experiences at the South by South-West festival in Austin, Texas – sounds as though we should try and get there too!


Alas, we got snowed off one day, when a massive snowstorm hit New York – so our visits to Sparks and Honey, Exposure and Strawberry Frog were cancelled –  so whilst the students made the most of the snow in Central Park, Gail and Julie hit Bloomingdales!

 

 

The YHA battle against Falmouth!

Mike Sansom and Charlotte Bell from Cubo – briefed the 1st and 2nd years on this year’s YHA brief. just like last year – we are up against Falmouth creative advertising students – except they’re 3rd years – so do your best Bucks! The Bucks’ shortlisted teams were James and Clarissa, Remi and Helen and Luke and Helen – good luck all! We should be finding out who the winners are next week, so keep those fingers crossed!

Mike catches up with Bucks tutor Gail – last time she was on the opposing side, Falmouth!

the 1st and 2nd years get briefed on the YHA brief

Portas workshops go down a storm.

Workshops for 2nd and 3rd years at Portas. It’s Mary Portas’ company – a brand consultancy and creative communications agency that has spent the last 20 years building best-selling retail, fashion and lifestyle brands in the UK and across the world.

The winning teams won placements at the agency – congrats go to Paige & Hayden and Luke and Katie who have all won placements with the Portas.

And a big thank you Arthur and Claire at Portas for organising it all.

Welcome Gail!

A big welcome to our new Creative Advertising tutor, Gail Parminter! Gail, an award-winning Creative Director and advertising tutor, joins us, via a short stint at Westminster, from lecturing on the Falmouth creative advertising course. it’s great to have some new blood on the course and here she is critiquing Remi and Helen on their, aptly named, New Blood competition work. It’s great to have you as part of the team, Gail.

 

 

 

 

 

 

 

 

 

 

Kindred presentation Against Modern Day Slavery

The students worked hard on the Home Office brief – against Modern Day Slavery – it was a real eye opener to what happens around us and how close we come to slavery in our normal everyday lives. John Merriman, Creative Director of Kindred and Home Office Account Director, Andy Ravan, gave some great feedback on the students’ work. The winning work belonged to George and Lucas – they get a placement at Kindred as a prize – well done, boys!

adam&eveDDB hold 1st year concept workshop

The first years had a brilliant experience at Adam&eveDDB with Creative Director, Simon Lloyd. They had been working on a conceptual brief for Sunsilk set by him two weeks ago. They showed some excellent solutions to Simon, who was totally impressed by the progress made by the students since starting on the course 2 months ago. Well done to you all!

Simon showing us around the agency – we’d love to work here!

The Workshop Awards – who’ll win the mentors?

The Workshop Awards is over for 3rd Year Students at Bucks! We want to say a massive Thankyou to Jack and Stacey at 4Creative, Gina and Freya at WCRS and Sarah and Elliot (and Florence!) at Mr President! We can’t wait to find out who will win them as mentors.
We all really enjoyed the different briefs!
From generating quick strategies, to making something outrageous.
I think every single student learnt something valuable these last two weeks!
I know I certainly did, now with the semester ending, I want to make my work more engaging, digging deeper for strategies and inisights, then executing by triggering a human emotion.
We’ve all got something to work on for the future and to put in our books!
Exciting times are ahead as we discover who gets mentors and who their mentors will be! Stay tuned!
Julie Botwood

Waiting for the day to commence in Channel 4’s fab offices

Jack & Stacey choose the winners…

Creature Week has finally come to an end!

Following a weekl-ong intense conceptual week, all the 3rd year students went in to see Stu Outhwaite-Noel at Creature today and had 1-2-1’s with him about the two brands they wanted to put into their books. For Stu, he wanted us to dig deep on strategies. By answering his ‘9 questions’, students were able to develop great strategies and come up with great campaigns.
Although a lot of us now have something to work on to put into our book. The few of us who maybe didn’t execute properly, now have the tools to start again, and create two book worthy campaigns.
A big thank you to Stu at Creature who gave up how time on 3 separate occasions! We really appreciate how much time you’ve invested into the 3rd year students!

We will, we will…

Love the welcome sign!

So much great advice

Thanks for the workshop, Stu!

2nd years get lucky at Lucky Generals

Last week the second years were invited to Lucky Generals’ London offices to present their viral films. 

At the workshop organised by senior creative, Eddie Fisher, everyone had the chance to watch each video and receive feedback on where to take it further. Congratulations to Luke and Remi on gaining the most views and George and Lydia for the best creative concept. A big thank you to Eddie – and we love your new offices!

Thanks Eddie!

You know it’s Christmas when…

Christmas adverts are launching.

Not only are people in advertising looking at them, but apparently, the entire nation is. As a young creative, I love that so many people become interested in adverts around Christmas time, my friends who study Sports Therapy are talking about adverts like they’re on the judging panel for D&AD. It’s great!

However when I speak to the older generation they tell me ‘it used to be like this the whole year round’. Adverts used to be a part of everyday, the topic of the office, not a seasonal stunt. So why has it changed?

When Steve Henry came into Bucks, he mentioned that it is not the Client that stands in the way of a good idea, it’s having the balls to produce one. Which I feel, is what happens at Christmas time, all the clients and everyone in the agency wants to be noticed, so being ballsy is no longer a worry.

Imagine what would happen if agencies and clients alike became hungry the entire year round, what if we were always producing ‘wow’ ideas that made people afraid to produce them. The advertising world would go crazy, hopefully it would boom all over again. So maybe, we should look to bring Christmas advertising into a year round campaign.

Julie Botwood