Christmas adverts are launching.
Not only are people in advertising looking at them, but apparently, the entire nation is. As a young creative, I love that so many people become interested in adverts around Christmas time, my friends who study Sports Therapy are talking about adverts like they’re on the judging panel for D&AD. It’s great!
However when I speak to the older generation they tell me ‘it used to be like this the whole year round’. Adverts used to be a part of everyday, the topic of the office, not a seasonal stunt. So why has it changed?
When Steve Henry came into Bucks, he mentioned that it is not the Client that stands in the way of a good idea, it’s having the balls to produce one. Which I feel, is what happens at Christmas time, all the clients and everyone in the agency wants to be noticed, so being ballsy is no longer a worry.
Imagine what would happen if agencies and clients alike became hungry the entire year round, what if we were always producing ‘wow’ ideas that made people afraid to produce them. The advertising world would go crazy, hopefully it would boom all over again. So maybe, we should look to bring Christmas advertising into a year round campaign.
A big thank you to Simon Sworn, Creative Director at JWT for a brilliant workshop at JWT. The brief focused on Content Creation for some of their major brands including Pot Noodle and kitKat.
Along with Simon were his art director, Adam and junior art director Louie who graduated from Bucks two years ago.
Their brief was to create and produce a piece of video online content and relate it to something currently going on in the media. There were 7 brands to choose from and the group enjoyed tackling most of them.
Congratulations to the winners Ed & Becky who showed how Pot Noodle would be useful if the world was to ever ‘end’.
Simon, Adam and Louie were great at giving some intense feedback that really pushed our projects further. We had so much fun at JWT on Thursday evening, we cannot wait to come back soon and show you our developments on the brief!
Simon critiques the range of rather impressive work!
Louie looks on
Katie and Hayden
Well done everybody!
Thanks for coming, Alex – we had a truly inspiring day!
Legendary art director Alex Taylor brought her witch’s hat for her masterclass ‘The Art of Art Direction’ last Thursday. She gave an inspiring presentation, talking about the great art directors of the past and present, inspiring our 3rd years to be the great art directors of the future – and critiquing them on the rather tricky art direction brief that she set them. Everyone appreciated the firm hand and went away feeling motivated and inspired by her success. Congratulations to the winners of the Tomato Awards – Becky, Kat and Sophie!
Well done Becky on coming first!
And Kat came second!
And Sophie came third!
Second years have been getting stuck into a brief set by senior creative,Eddie Fisher, at Lucky Generals. Aiming is to get as many views as possible. After hours of brainstorming the best and possibly the quickest way of getting popular, it seems we have all gone down different routes. Here are a few shots from behind the scenes of the students filming. I wonder if these give you any insights into what topic they have each student has chosen?
Top stuntman, Matt Price, left the 2nd years punching the air yesterday! He came to Bucks to brief the students on a real challenge – to get Oscar recognition for stuntmen – they have a week to show their stuff!
Thanks Matt for offering us the opportunity to fight your corner!
A big thank you to Linda & Alex of Wieden & Kennedy for a fab workshop – who knew you could say so many amazing things about toilet rolls! They were joined by Milo Williams, freelance art director – all 3 are Bucks grads.
The 3rd years all presented some inspired thinking – those books are going to look brilliant!
Linda & Milo – what happened to Alex?
On Tuesday, the Second Year Creative Advertising students were given a valuable photography workshop from portraiture specialist, Gino Sprio.
He began the day with a reel of his all-time favourite photographers and an invaluable introduction into lighting and focusing techniques. Having photographed for leading publications such as US Vogue, Elle and The Guardian Weekend, he gave the students a good idea of how a photography studio should be successfully run. Including the importance of good direction and communication; not only between the photographer and their model, but the photographer and the advertising agency who are keen to collaborate in order to create a specified look.
The students were also given important advice on how to use their cameras to the best of their abilities. In the afternoon, the Creative Ad studio was transformed into a photography studio in which the students created a series of unique portraits and group photo. The photography day left each student hungry for more; prompting many to challenge themselves and their course mates to weekly themed photoshoots.
On Thursday, Bucks Creatives were lucky enough to have Steve Henry come in to speak to the entire course. A man who not only has been involved in so many great agencies and campaigns over his career but has also set up his own companies outside advertising and is a legend in his own right.
We spoke about breaking rules – great news for a room full of young minds. He inspired us to go out there and reshape the face of advertising. It seems in the current climate, a lot of the ‘greats’ talk about the ‘great’ times, and that advertising faces more issues these days. With social media having such an impact in the world, it is harder to convince people of risky ideas, but to be great, we must take these risks.
When looking into a market, he encouraged us to draw the parameters of the market and audience, and to then look beyond those to find our ideas. The best ideas are difficult and they shouldn’t bounce into our heads willingly.
After this Steve set us our very own brief to start a revolution in the Creative world; to get Creatives fighting back to get them to stand up and demonstrate their worth, and that is what we intend to do next.
Thanks for a brilliant afternoon Steve, truly inspiring. We look forward to seeing you again.
Gina & Freya back at uni in 2014
Bucks’ Grads Gina Ramsden and Freya Harrison have just made one of the funniest TV ads for years, Warburton’s Pride and Breadjudice, starring comedian Peter Kay – well done girls! The talented duo, Gina and Freya, graduated from the Creative Advertising course at Bucks in 2015 and were soon snapped up by WCRS. Read all about their adventures on the Bucks website – just click here
The thirds years have had a Creative Detox
! We’re so in our own tracks that we’ve started building our own obstacles to, very metaphorically, get over.
Third year, Jess Baldock, described the day as “eye-opening. It really highlighted to us how without realising it we have all put certain pressures and restraints on our own creative capabilities. With a “yes and” attitude I think that, as a group, we can all start working more as one team instead of being territorial and competitive with our ideas.”
The studio is flowing with the ideas and discussions have never been more of a team effort. We’re all communicating as a team and we’re smashing the latest brief which rolled through our doors from Wieden & Kennedy which happens to be based around Toilet Roll.
Next week we start working on our Final Major Project!
Thanks for a great day, Mandy!