3rd years create a brand for Saatchi & Saatchi

Saatchi arrivalAs soon as we received the “create a brand” brief from Saatchi & Saatchi, the 3rd year room was filled with business talk, making us all feel like we were starring on “The Apprentice”.

We expected Julie to morph into Lord Alan Sugar at any point.

Thankfully she didn’t!

We all made it to Saatchi&Saatchi without any cheesy team names, cheap suits or corny phrases like:

“I’m the king of business, and I wipe my bum with money because I’m gonna be so rich”.

With all our brands in hand, we revealed them to Alex Sattlecker & Linda Weitgasser.

We presented a range of ideas from sitcoms to medicines that make you sick. Holly & Joanna even touched on the hot topic of transgender.

Congratulations to

The overall winners:

Joe Shields & Charlie Raymont

(“Bisen” safety earphones)

Best Art Direction:

Bradie Lewis & Miriam Patience

(“Orb” the travel funding globe)

The Interesting Ideas:

Marc Reed

(“Touch Time” a watch for the blind)

Lucie Osbourne

(“Snug” the back pack designed for solo travelling)

Jamie Davies & Lucy Greenacronym_Lucy & Jamie

(“Acronym” the advertising sitcom)

http://youtu.be/WhIuLa-eKrc

Thank you to Alex & Linda for your time and a very interesting brief

 

Words by Liberty Papworth