Alex Taylor Masterclass – the Art of Art Direction – comes to the Creative Advertising students at Bucks New Uni

Alex is the most awarded woman in UK advertising, in 2014 she received the D&AD President’s Award for “Outstanding Contribution to Advertising”, the first female recipient in 52 years of D&AD. She has been awarded over 200 entries in the D&AD Annual, 7 yellow pencils, 9 silver pencils plus a handful more as Creative Director for Club 18-30 and Nursing. As well as several Golds and best overall TV ad at Cannes.

Alex gave an inspiring presentation, talking about the great art directors of the past and present, inspiring our 3rd years to be the great art directors of the future – and critiquing them on her rather tricky art direction brief. Everyone appreciated the firm hand and went away feeling motivated and inspired by her success. Congratulations to the winners of the Tomato Awards – Clarissa and Jo!