A big welcome to our new Creative Advertising tutor, Gail Parminter! Gail, an award-winning Creative Director and advertising tutor, joins us, via a short stint at Westminster, from lecturing on the Falmouth creative advertising course. it’s great to have some new blood on the course and here she is critiquing Remi and Helen on their, aptly named, New Blood competition work. It’s great to have you as part of the team, Gail.
The students worked hard on the Home Office brief – against Modern Day Slavery – it was a real eye opener to what happens around us and how close we come to slavery in our normal everyday lives. John Merriman, Creative Director of Kindred and Home Office Account Director, Andy Ravan, gave some great feedback on the students’ work. The winning work belonged to George and Lucas – they get a placement at Kindred as a prize – well done, boys!
The first years had a brilliant experience at Adam&eveDDB with Creative Director, Simon Lloyd. They had been working on a conceptual brief for Sunsilk set by him two weeks ago. They showed some excellent solutions to Simon, who was totally impressed by the progress made by the students since starting on the course 2 months ago. Well done to you all!
Simon showing us around the agency – we’d love to work here!
The Workshop Awards is over for 3rd Year Students at Bucks! We want to say a massive Thankyou to Jack and Stacey at 4Creative, Gina and Freya at WCRS and Sarah and Elliot (and Florence!) at Mr President! We can’t wait to find out who will win them as mentors.
We all really enjoyed the different briefs!
From generating quick strategies, to making something outrageous.
I think every single student learnt something valuable these last two weeks!
I know I certainly did, now with the semester ending, I want to make my work more engaging, digging deeper for strategies and inisights, then executing by triggering a human emotion.
We’ve all got something to work on for the future and to put in our books!
Exciting times are ahead as we discover who gets mentors and who their mentors will be! Stay tuned!
Waiting for the day to commence in Channel 4’s fab offices
Jack & Stacey choose the winners…
Following a weekl-ong intense conceptual week, all the 3rd year students went in to see Stu Outhwaite-Noel at Creature today and had 1-2-1’s with him about the two brands they wanted to put into their books. For Stu, he wanted us to dig deep on strategies. By answering his ‘9 questions’, students were able to develop great strategies and come up with great campaigns.
Although a lot of us now have something to work on to put into our book. The few of us who maybe didn’t execute properly, now have the tools to start again, and create two book worthy campaigns.
A big thank you to Stu at Creature who gave up how time on 3 separate occasions! We really appreciate how much time you’ve invested into the 3rd year students!
We will, we will…
Love the welcome sign!
So much great advice
Thanks for the workshop, Stu!
Last week the second years were invited to Lucky Generals’ London offices to present their viral films.
At the workshop organised by senior creative, Eddie Fisher, everyone had the chance to watch each video and receive feedback on where to take it further. Congratulations to Luke and Remi on gaining the most views and George and Lydia for the best creative concept. A big thank you to Eddie – and we love your new offices!
Christmas adverts are launching.
Not only are people in advertising looking at them, but apparently, the entire nation is. As a young creative, I love that so many people become interested in adverts around Christmas time, my friends who study Sports Therapy are talking about adverts like they’re on the judging panel for D&AD. It’s great!
However when I speak to the older generation they tell me ‘it used to be like this the whole year round’. Adverts used to be a part of everyday, the topic of the office, not a seasonal stunt. So why has it changed?
When Steve Henry came into Bucks, he mentioned that it is not the Client that stands in the way of a good idea, it’s having the balls to produce one. Which I feel, is what happens at Christmas time, all the clients and everyone in the agency wants to be noticed, so being ballsy is no longer a worry.
Imagine what would happen if agencies and clients alike became hungry the entire year round, what if we were always producing ‘wow’ ideas that made people afraid to produce them. The advertising world would go crazy, hopefully it would boom all over again. So maybe, we should look to bring Christmas advertising into a year round campaign.
A big thank you to Simon Sworn, Creative Director at JWT for a brilliant workshop at JWT. The brief focused on Content Creation for some of their major brands including Pot Noodle and kitKat.
Along with Simon were his art director, Adam and junior art director Louie who graduated from Bucks two years ago.
Their brief was to create and produce a piece of video online content and relate it to something currently going on in the media. There were 7 brands to choose from and the group enjoyed tackling most of them.
Congratulations to the winners Ed & Becky who showed how Pot Noodle would be useful if the world was to ever ‘end’.
Simon, Adam and Louie were great at giving some intense feedback that really pushed our projects further. We had so much fun at JWT on Thursday evening, we cannot wait to come back soon and show you our developments on the brief!
Simon critiques the range of rather impressive work!
Louie looks on
Katie and Hayden
Well done everybody!
Thanks for coming, Alex – we had a truly inspiring day!
Legendary art director Alex Taylor brought her witch’s hat for her masterclass ‘The Art of Art Direction’ last Thursday. She gave an inspiring presentation, talking about the great art directors of the past and present, inspiring our 3rd years to be the great art directors of the future – and critiquing them on the rather tricky art direction brief that she set them. Everyone appreciated the firm hand and went away feeling motivated and inspired by her success. Congratulations to the winners of the Tomato Awards – Becky, Kat and Sophie!
Well done Becky on coming first!
And Kat came second!
And Sophie came third!
Second years have been getting stuck into a brief set by senior creative,Eddie Fisher, at Lucky Generals. Aiming is to get as many views as possible. After hours of brainstorming the best and possibly the quickest way of getting popular, it seems we have all gone down different routes. Here are a few shots from behind the scenes of the students filming. I wonder if these give you any insights into what topic they have each student has chosen?