On Tuesday, the Second Year Creative Advertising students were given a valuable photography workshop from portraiture specialist, Gino Sprio.
He began the day with a reel of his all-time favourite photographers and an invaluable introduction into lighting and focusing techniques. Having photographed for leading publications such as US Vogue, Elle and The Guardian Weekend, he gave the students a good idea of how a photography studio should be successfully run. Including the importance of good direction and communication; not only between the photographer and their model, but the photographer and the advertising agency who are keen to collaborate in order to create a specified look.
The students were also given important advice on how to use their cameras to the best of their abilities. In the afternoon, the Creative Ad studio was transformed into a photography studio in which the students created a series of unique portraits and group photo. The photography day left each student hungry for more; prompting many to challenge themselves and their course mates to weekly themed photoshoots.
On Thursday, Bucks Creatives were lucky enough to have Steve Henry come in to speak to the entire course. A man who not only has been involved in so many great agencies and campaigns over his career but has also set up his own companies outside advertising and is a legend in his own right.
We spoke about breaking rules – great news for a room full of young minds. He inspired us to go out there and reshape the face of advertising. It seems in the current climate, a lot of the ‘greats’ talk about the ‘great’ times, and that advertising faces more issues these days. With social media having such an impact in the world, it is harder to convince people of risky ideas, but to be great, we must take these risks.
When looking into a market, he encouraged us to draw the parameters of the market and audience, and to then look beyond those to find our ideas. The best ideas are difficult and they shouldn’t bounce into our heads willingly.
After this Steve set us our very own brief to start a revolution in the Creative world; to get Creatives fighting back to get them to stand up and demonstrate their worth, and that is what we intend to do next.
Thanks for a brilliant afternoon Steve, truly inspiring. We look forward to seeing you again.
Gina & Freya back at uni in 2014
Bucks’ Grads Gina Ramsden and Freya Harrison have just made one of the funniest TV ads for years, Warburton’s Pride and Breadjudice, starring comedian Peter Kay – well done girls! The talented duo, Gina and Freya, graduated from the Creative Advertising course at Bucks in 2015 and were soon snapped up by WCRS. Read all about their adventures on the Bucks website – just click here
The thirds years have had a Creative Detox
! We’re so in our own tracks that we’ve started building our own obstacles to, very metaphorically, get over.
Third year, Jess Baldock, described the day as “eye-opening. It really highlighted to us how without realising it we have all put certain pressures and restraints on our own creative capabilities. With a “yes and” attitude I think that, as a group, we can all start working more as one team instead of being territorial and competitive with our ideas.”
The studio is flowing with the ideas and discussions have never been more of a team effort. We’re all communicating as a team and we’re smashing the latest brief which rolled through our doors from Wieden & Kennedy which happens to be based around Toilet Roll.
Next week we start working on our Final Major Project!
Thanks for a great day, Mandy!
The second years have been up to a lot since they begun the year! Now they enter the world of agencies and briefs galore, and they’ve already impressed a few!
A huge thank you to Ben Stump at Isobel for giving our second years their first agency crit of the year, and a huge congratulations to Helen and Remi for winning!
They have so much fun working on the Rich Tea brief, and a lot of fun eating biscuits – I mean – researching biscuits!
Alongside that, Eddie Fisher at Lucky Generals
have set them a brief and they’re busily working away on that too! It’s fair to say they’ve taken to briefs like Ducks on water!
One of our new tutors, Andy Imrie, has also been challenging them on the writing skills by writing their own obituaries!
Let’s hope they don’t plan on using them any time soon!
Katie and Helen hard at work in the studios on their Lucky Generals brief
Remi & Luke working away on Lucky Generals’ brief
Andy has also been challenging us by getting s to write our own obituaries!
The first years had a lot of fun with Gemskii this week. With another session planned for next week they’re extremely excited about Part 2 to what was an incredibly fun and challenging day!
Working together in teams to solve puzzles, lifting sticks and keeping eye contact for a whole minute with no blinking!
Gemskii comes in for every first year group and teaches them presentation skills along with some vital learning curves. Frustration and determination is a common thread but most importantly, every student comes out more confident and with better thinking strategies.
The first years even created their own little acapela rap song. So it really has been a week of growing talents!
Julie Botwood, 3rd year.
The first agency visit for the term for the 2nd years was great fun. Yesterday we all headed for Isobel. They all did excellent work for the Rich Tea brief set by Creative Director, Ben Stump – great to see him and creative team, Dan & Georgia, so impressed with the standard of thinking.
No tea to go with the Rich Tea biscuits though – but, hurray, lots of beer instead!
It’s a brand new year in the Ad Studios and to go with it we have brand new additions!
Aside from our wonderful first years, we also have two new tutors at Bucks!
have just finished their first week with Bucks and we hope they’re having as much fun as us students are!
Anton has set the 3rd years a brief for Dancing On Ice which has got us all skating with excitement. Andy has been getting the second year looking at Rich Tea biscuits – set by Isobel
– and the studio has never been so hungry for nibbles!
Anton has even been looking at the 3rd years work and is filling them with positive energy and inspiration as they begin to produce campaigns for their books ready for the industry.
Having a Copywriter and another Art Director among all three years, including Course Leader, Julie, is paving the way for a very exciting year here at Bucks so stay tuned!
Julie Botwood, 3rd year.
2017 Grad, Tommy Lai, has just had a double whammy – winning a Yellow Pencil at D&AD in his third year, he has now gone and won big time at the Crowbar Awards in Singapore. All the best with your blossoming career back home.