Mike Sansom and Charlotte Bell from Cubo – briefed the 1st and 2nd years on this year’s YHA brief. just like last year – we are up against Falmouth creative advertising students – except they’re 3rd years – so do your best Bucks! The Bucks’ shortlisted teams were James and Clarissa, Remi and Helen and Luke and Helen – good luck all! We should be finding out who the winners are next week, so keep those fingers crossed!
The students worked hard on the Home Office brief – against Modern Day Slavery – it was a real eye opener to what happens around us and how close we come to slavery in our normal everyday lives. John Merriman, Creative Director of Kindred and Home Office Account Director, Andy Ravan, gave some great feedback on the students’ work. The winning work belonged to George and Lucas – they get a placement at Kindred as a prize – well done, boys!
The first years had a brilliant experience at Adam&eveDDB with Creative Director, Simon Lloyd. They had been working on a conceptual brief for Sunsilk set by him two weeks ago. They showed some excellent solutions to Simon, who was totally impressed by the progress made by the students since starting on the course 2 months ago. Well done to you all!
It was great to see The Hub’s Mike, Matt and Elliott up at Bucks for the Creative Academy briefing on YHA. Beth, the client from The Youth Hostel Association, also came to share her YHA stories and experiences. The winners will get a paid internship at The Hub.
We’re up against Falmouth advertising course in this competition – so do your best Bucks!
The first years spent the day touring agencies to gain a greater insight into the industry. The first agency of the day was Adam and Eve DDB, with Buck’s grad, and now, creative Director, Simon Lloyd. Adam and Eve DDB were voted best agency of the year, working on famous ads such as the John Lewis Christmas ads and Wes Anderson’s H&M film. Simon set the task of coming up with a topical idea to gain attention, and was impressed with the thoughts the group came up with!
They next visited Creature, a smaller agency by comparison. Here Stu Outhwaite, Creative Partner of Creature, told his story of progressing through the industry from graduating at Bucks, to moving into industry and eventually setting up an agency. Stu also mentioned the amount of hard work that has to put in to breaking in to the industry, which inspired a lot of the group with their own projects.
TMW was the last stop of the day for the group. Chief Creative Officer, Graeme Noble, gave an introduction and overview of the work he likes to see from students. He then handed over to even more Bucks grads: Rob Lloyd, Lisa Morris and Dale James. They walked the group through the agency structure and projects they’ve been working on, from direct marketing to online content.
It was a busy day for the first years, but an interesting one as well. If there is one thing for certain, there will always be members of the Bucks Ad School to look out for each other!
Bucks Adschool 1st and 3rd year students were privileged to meet artist Ian Berry
and receive a tour of his latest exhibition at the Catto Gallery in London.
Ian gave a great talk giving students many insights and anecdotes about his work and the art world in general. He also answered questions about him time at Bucks and his successful time in advertising.
This exhibition, of his work with denim, opened last week and has all but sold out. The basement houses an installation titled ‘Launderette’ which is also the subject of many of his images.
Ian is visiting Bucks on Monday 5 December to talk about his work to a much wider and diverse audience.
1st year Creative Advertising students are this week enjoying a trip to Berlin (all paid for by the BIG DEAL!) The trip coincides with photography modules and has included visits to exhibitions on photographers Cindy Sherman, Stephen Shore, Helmut Newton and artist and filmmaker Julian Rosefeldt. They’re all back safe and sound maybe a little bit wurst for wear!
The lovely Sarah Knight, who graduated 3 years ago came to talk to us about getting a career in social media.
Sarah is the Social Media Executive at Zest, where she manages, creates and looks after the social channels for Zest’s clients. Her passion for writing has allowed her to become runner up in both a D&AD and a Digital Innovation award.
See her presentation here…