The students worked hard on the Home Office brief – against Modern Day Slavery – it was a real eye opener to what happens around us and how close we come to slavery in our normal everyday lives. John Merriman, Creative Director of Kindred and Home Office Account Director, Andy Ravan, gave some great feedback on the students’ work. The winning work belonged to George and Lucas – they get a placement at Kindred as a prize – well done, boys!
At the workshop organised by senior creative, Eddie Fisher, everyone had the chance to watch each video and receive feedback on where to take it further. Congratulations to Luke and Remi on gaining the most views and George and Lydia for the best creative concept. A big thank you to Eddie – and we love your new offices!
Christmas adverts are launching.
Not only are people in advertising looking at them, but apparently, the entire nation is. As a young creative, I love that so many people become interested in adverts around Christmas time, my friends who study Sports Therapy are talking about adverts like they’re on the judging panel for D&AD. It’s great!
However when I speak to the older generation they tell me ‘it used to be like this the whole year round’. Adverts used to be a part of everyday, the topic of the office, not a seasonal stunt. So why has it changed?
When Steve Henry came into Bucks, he mentioned that it is not the Client that stands in the way of a good idea, it’s having the balls to produce one. Which I feel, is what happens at Christmas time, all the clients and everyone in the agency wants to be noticed, so being ballsy is no longer a worry.
Imagine what would happen if agencies and clients alike became hungry the entire year round, what if we were always producing ‘wow’ ideas that made people afraid to produce them. The advertising world would go crazy, hopefully it would boom all over again. So maybe, we should look to bring Christmas advertising into a year round campaign.
Bucks’ Grads Gina Ramsden and Freya Harrison have just made one of the funniest TV ads for years, Warburton’s Pride and Breadjudice, starring comedian Peter Kay – well done girls! The talented duo, Gina and Freya, graduated from the Creative Advertising course at Bucks in 2015 and were soon snapped up by WCRS. Read all about their adventures on the Bucks website – just click here
Welcome to the new Bucks first years – Freshers’ Week is over and now it’s down to work – and lots of fun. Adam&eveDDB creative director and bucks creative advertising grad, Simon Lloyd, came to give the alumni talk at the Bucks Welcome – his inspirational talk went down very well with the whole of the new intake! Here is is with the Bucks ad course first year. Since Simon left the course we have watched him on his rise in the advertising world – Adam&eveDDB is the top ad agency in the country, famous for it’s John Lewis Christmas campaigns – it is also Ad Age’s International Agency of the Year.
All the 2nd years had a great adventure in New York this year. See the write-up of their shenanigans written by senior lecturer, Phil Dearman and published in Campaign Magazine this week.
A big thank you to the following agencies for welcoming our students for 3rd and 2nd year placements..
BBH, Brooklyn Brothers, Brothers & Sisters, Creature, Kindred, Partners Andrew Aldridge, Soul, Stereo and Stink Studios.
The students all had fabulous experiences and really enjoyed their real world experiences!
Third-year Creative Advertising students Max Gibson, Ellis King, and Tommy Lai have been shortlisted for the D&AD New Blood Awards for new and emerging talent, in London on 6 July. Max and Ellis were in the Mubi category and Tommy in The Army category, with each putting together proposed coordinated advertising campaigns. The winning students receive different coloured pencils, depending on the award they achieve.
The first years spent the day touring agencies to gain a greater insight into the industry. The first agency of the day was Adam and Eve DDB, with Buck’s grad, and now, creative Director, Simon Lloyd. Adam and Eve DDB were voted best agency of the year, working on famous ads such as the John Lewis Christmas ads and Wes Anderson’s H&M film. Simon set the task of coming up with a topical idea to gain attention, and was impressed with the thoughts the group came up with!
They next visited Creature, a smaller agency by comparison. Here Stu Outhwaite, Creative Partner of Creature, told his story of progressing through the industry from graduating at Bucks, to moving into industry and eventually setting up an agency. Stu also mentioned the amount of hard work that has to put in to breaking in to the industry, which inspired a lot of the group with their own projects.
TMW was the last stop of the day for the group. Chief Creative Officer, Graeme Noble, gave an introduction and overview of the work he likes to see from students. He then handed over to even more Bucks grads: Rob Lloyd, Lisa Morris and Dale James. They walked the group through the agency structure and projects they’ve been working on, from direct marketing to online content.
It was a busy day for the first years, but an interesting one as well. If there is one thing for certain, there will always be members of the Bucks Ad School to look out for each other!