The third year placements start…

A you can see George and Lucas had a good time at BBH

Helen taking charge at Creature!

The third years have started their placements – George & Lucas have just finished theirs at BBH, Helen has been at Creature – and they all had amazing time. Lydia and Katie are still on their placement at WeberShandwick, Natasha and Helena are due to go to Hill Knowlton – this year we have widened the subject introducing PR and experiential companies into the mix – and it’s going down well. More news on these to come…

Thank you, Steve Henry, for inspiring us!

Having someone who is such a legend (but also still relevant) in the advertising industry come in and speak to us was so great. It really got us thinking and gave us a an insight into the future of advertising. Also I know that a few of us also got to ask Steve questions to quote him for our dissertation, which gave us great primary research but also a connection for the future.

Hope you continue to bring him back for the other years!

Alex Taylor Masterclass – the Art of Art Direction – comes to the Creative Advertising students at Bucks New Uni

Alex is the most awarded woman in UK advertising, in 2014 she received the D&AD President’s Award for “Outstanding Contribution to Advertising”, the first female recipient in 52 years of D&AD. She has been awarded over 200 entries in the D&AD Annual, 7 yellow pencils, 9 silver pencils plus a handful more as Creative Director for Club 18-30 and Nursing. As well as several Golds and best overall TV ad at Cannes.

Alex gave an inspiring presentation, talking about the great art directors of the past and present, inspiring our 3rd years to be the great art directors of the future – and critiquing them on her rather tricky art direction brief. Everyone appreciated the firm hand and went away feeling motivated and inspired by her success. Congratulations to the winners of the Tomato Awards – Clarissa and Jo!

Tas gets the third years thinking…

The brilliant ‘Tas’ is, as he describes himself, a Man of Many Lanyards.

He runs his own training company and is a Course Director for the Chartered institute of Marketing, the Market Research Society and the Civil Service College, running courses on Storytelling, Behavioural Economics, Insightment and Creative Briefing amongst others in the UK, US, China and UAE.

He is also a top planner/Strategist.

Not quite sure how he finds the time to come to Bucks, as he’s usually found jetting all over the world speaking at international conferences. We’re very glad that he does fit us into his manic schedule.

His first publication was The Storytelling Book, a guide to using storytelling techniques to improve presentations and communication. It was runner-up in 2016’s Marketing Book of The Year award and is already on a fourth re-print.

His second book, The Inspiratorium  –  this little book is a web of connections, of jumps and leaps that will take you to different places and areas that will intrigue and inspire!

Thank you,Tas, for all the time you spend with our students, on all levels of the course, you are indispensable.

NSS 2018: 100% Student satisfaction for Bucks’ Creative Advertising course – hurray!

We had brilliant results in the 2018 NSS (National Students’ Survey) – 100% Student satisfaction – a big thank you to last year’s students for all the praise – and we’re so glad that you enjoyed your time on the Creative Advertising course so much. We also got the Vice Chancellor Award for getting such great results. Here’s Course Leader, Julie, getting the award.

Kindred presentation Against Modern Day Slavery

The students worked hard on the Home Office brief – against Modern Day Slavery – it was a real eye opener to what happens around us and how close we come to slavery in our normal everyday lives. John Merriman, Creative Director of Kindred and Home Office Account Director, Andy Ravan, gave some great feedback on the students’ work. The winning work belonged to George and Lucas – they get a placement at Kindred as a prize – well done, boys!

2nd years get lucky at Lucky Generals

Last week the second years were invited to Lucky Generals’ London offices to present their viral films. 

At the workshop organised by senior creative, Eddie Fisher, everyone had the chance to watch each video and receive feedback on where to take it further. Congratulations to Luke and Remi on gaining the most views and George and Lydia for the best creative concept. A big thank you to Eddie – and we love your new offices!

Thanks Eddie!