Having someone who is such a legend (but also still relevant) in the advertising industry come in and speak to us was so great. It really got us thinking and gave us a an insight into the future of advertising. Also I know that a few of us also got to ask Steve questions to quote him for our dissertation, which gave us great primary research but also a connection for the future.
Alex is the most awarded woman in UK advertising, in 2014 she received the D&AD President’s Award for “Outstanding Contribution to Advertising”, the first female recipient in 52 years of D&AD. She has been awarded over 200 entries in the D&AD Annual, 7 yellow pencils, 9 silver pencils plus a handful more as Creative Director for Club 18-30 and Nursing. As well as several Golds and best overall TV ad at Cannes.
Alex gave an inspiring presentation, talking about the great art directors of the past and present, inspiring our 3rd years to be the great art directors of the future – and critiquing them on her rather tricky art direction brief. Everyone appreciated the firm hand and went away feeling motivated and inspired by her success. Congratulations to the winners of the Tomato Awards – Clarissa and Jo!
The brilliant ‘Tas’ is, as he describes himself, a Man of Many Lanyards.
He runs his own training company and is a Course Director for the Chartered institute of Marketing, the Market Research Society and the Civil Service College, running courses on Storytelling, Behavioural Economics, Insightment and Creative Briefing amongst others in the UK, US, China and UAE.
Not quite sure how he finds the time to come to Bucks, as he’s usually found jetting all over the world speaking at international conferences. We’re very glad that he does fit us into his manic schedule.
His first publication was The Storytelling Book, a guide to using storytelling techniques to improve presentations and communication. It was runner-up in 2016’s Marketing Book of The Year award and is already on a fourth re-print.
His second book, The Inspiratorium – this little book is a web of connections, of jumps and leaps that will take you to different places and areas that will intrigue and inspire!
Thank you,Tas, for all the time you spend with our students, on all levels of the course, you are indispensable.
We had brilliant results in the 2018 NSS (National Students’ Survey) – 100% Student satisfaction – a big thank you to last year’s students for all the praise – and we’re so glad that you enjoyed your time on the Creative Advertising course so much. We also got the Vice Chancellor Award for getting such great results. Here’s Course Leader, Julie, getting the award.
The students worked hard on the Home Office brief – against Modern Day Slavery – it was a real eye opener to what happens around us and how close we come to slavery in our normal everyday lives. John Merriman, Creative Director of Kindred and Home Office Account Director, Andy Ravan, gave some great feedback on the students’ work. The winning work belonged to George and Lucas – they get a placement at Kindred as a prize – well done, boys!
At the workshop organised by senior creative, Eddie Fisher, everyone had the chance to watch each video and receive feedback on where to take it further. Congratulations to Luke and Remi on gaining the most views and George and Lydia for the best creative concept. A big thank you to Eddie – and we love your new offices!
Christmas adverts are launching.
Not only are people in advertising looking at them, but apparently, the entire nation is. As a young creative, I love that so many people become interested in adverts around Christmas time, my friends who study Sports Therapy are talking about adverts like they’re on the judging panel for D&AD. It’s great!
However when I speak to the older generation they tell me ‘it used to be like this the whole year round’. Adverts used to be a part of everyday, the topic of the office, not a seasonal stunt. So why has it changed?
When Steve Henry came into Bucks, he mentioned that it is not the Client that stands in the way of a good idea, it’s having the balls to produce one. Which I feel, is what happens at Christmas time, all the clients and everyone in the agency wants to be noticed, so being ballsy is no longer a worry.
Imagine what would happen if agencies and clients alike became hungry the entire year round, what if we were always producing ‘wow’ ideas that made people afraid to produce them. The advertising world would go crazy, hopefully it would boom all over again. So maybe, we should look to bring Christmas advertising into a year round campaign.