Content creation workshop at JWT for the 3rd years

A big thank you to Simon Sworn, Creative Director at JWT for a brilliant workshop at JWT. The brief focused on Content Creation for some of their major brands including Pot Noodle and kitKat.

Along with Simon were his art director, Adam and junior art director Louie who graduated from Bucks two years ago.
Their brief was to create and produce a piece of video online content and relate it to something currently going on in the media. There were 7 brands to choose from and the group enjoyed tackling most of them.
Congratulations to the winners Ed & Becky who showed how Pot Noodle would be useful if the world was to ever ‘end’.
Simon, Adam and Louie were great at giving some intense feedback that really pushed our projects further. We had so much fun at JWT on Thursday evening, we cannot wait to come back soon and show you our developments on the brief!
Julie Botwood

Simon critiques the range of rather impressive work!

Louie looks on

Katie and Hayden

Well done everybody!

Thanks for coming, Alex – we had a truly inspiring day!

Legendary art director Alex Taylor brought her witch’s hat for her masterclass ‘The Art of Art Direction’ last Thursday. She gave an inspiring presentation, talking about the great art directors of the past and present, inspiring our 3rd years to be the great art directors of the future – and critiquing them on the rather tricky art direction brief that she set them. Everyone appreciated the firm hand and went away feeling motivated and inspired by her success. Congratulations to the winners of the Tomato Awards – Becky, Kat and Sophie!

Katie Elson

Well done Becky on coming first!

 

And Kat came second!

And Sophie came third!

 

3rd years show their talents to Wieden & Kennedy

A big thank you to Linda & Alex of Wieden & Kennedy for a fab workshop – who knew you could say so many amazing things about toilet rolls! They were joined by Milo Williams, freelance art director – all 3 are Bucks grads.

The 3rd years all presented some inspired thinking – those books are going to look brilliant!

Linda & Milo – what happened to Alex?

Open a box and find a dinosaur.

The thirds years have had a Creative Detox! We’re so in our own tracks that we’ve started building our own obstacles to, very metaphorically, get over.
Third year, Jess Baldock, described the day as “eye-opening. It really highlighted to us how without realising it we have all put certain pressures and restraints on our own creative capabilities. With a “yes and” attitude     I think that, as a group, we can all start working more as one team instead of being territorial and competitive with our ideas.”
The studio is flowing with the ideas and discussions have never been more of a team effort. We’re all communicating as a team and we’re smashing the latest brief which rolled through our doors from Wieden & Kennedy which happens to be based around Toilet Roll.
Next week we start working on our Final Major Project!
Julie Botwood

Thanks for a great day, Mandy!

It’s not about the noise, it’s about the signal.

The Third years spent a wonderful day with Tas, talking about, well, everything really. From chocolate, to happiness and behavioural economics, our day on Strategy turned out a very inspiring day.

Looking at different markets and how we should be advertising within them and know when to advertise outside of the obvious. Finding out what our client really wants so we get those Eureka moments; getting on a bus or getting into bed, we now have all the tips for getting those great ideas flowing!

He’s given us all some inspiring thoughts on how to be massaging minds instead of sending them messages. Realising that if we are not connecting with people (because the word consumer puts them down as a product eating machine) then we aren’t making good advertisements.
Tas has not only helped us on Strategy, but we have another day with him on Monday! We can’t wait to see what the next chapter is and who knows, by the end of it, we may have all bought his book too!
Thank you for a great day Tas, see you Monday!
Julie Botwood, 3rd year.

New Blood 2017 – Bucks winners!!

Ellis & Max receive a Graphite Pencil for their Mubi campaign ‘Less Time Wasting, More Time Watching’.

Tommy, Sherwin & Conrad; Max receive a Yellow Pencil for their Army campaign ‘Show Yourself’.

The New Blood Festival went extremely well – with lots of interest in the graduating students. Four of the students, Sam & King, Ellis & Max, won ‘Ones To Watch’ Awards

Sam & Kinga’s Tampax campaign

The end of the year shows. Phew! That took blood, sweat and beers…

The end of year show ‘Blood, Sweat and Beers’ was a great success showing the final ad books off to the world. First their was the show at Bucks, then on to London. Advertising agency, Isobel, kindly hosted the show in their lovely offices in New Cavendish Street. Lots of industry friends turned up to see the work and a good evening was had by all. Lots of contacts made and lots of beer drunk. Worth all the hard work!

Thank you to everyone who came along – from Mr President, Lucky Generals, D&AD, 4Creative, Haygarth, Grey, Stink Studios, JWT, Pick The Flowers, BBH, Jungle Creations, Stereo, Iris, Publicis, CHI, TMW, Havas, Karmarama, Octagon, Zak, Kitcatt and Croke and many more.

Sarah Hardcastle from Mr President and freelance creative Chris Lovell – both graduates from the course – enjoy the show

 


Tommy, Max & Ellis win D&AD New Blood Pencils – we just have to wait ’til July to find out which pencil!

Third-year Creative Advertising students Max Gibson, Ellis King, and Tommy Lai have been shortlisted for the D&AD New Blood Awards for new and emerging talent, in London on 6 July. Max and Ellis were in the Mubi category and Tommy in The Army category, with each putting together proposed coordinated advertising campaigns. The winning students receive different coloured pencils, depending on the award they achieve.

See Max & Ellis’ work

See Tommy’s work

Emily & Charlie tell us about life and internships…

Lovely to see Emily and Charlie – who have just finished a 6 month stint at Jack Morton – who create experiences that connect brands to the people who matter most to them. Find out more at  http://www.jackmorton.com

Thank you for coming and sharing your stories – and for reviewing the D&AD and YCN competition work.

They are just about to start their second internship at Pretty Green – good luck girls!

Wyatt-Clarke Jones show us their photographers

A big thank-you to James Gerrard-Jones for coming up and sharing hs knowledge of the photography industry. And showing us some superb work from their stable of photographers. The students loved to see the work and hear how art directors and photographers work together and how to get the best results!

To see the work follow the link… http://wyattclarkejones.com/