The students worked hard on the Home Office brief – against Modern Day Slavery – it was a real eye opener to what happens around us and how close we come to slavery in our normal everyday lives. John Merriman, Creative Director of Kindred and Home Office Account Director, Andy Ravan, gave some great feedback on the students’ work. The winning work belonged to George and Lucas – they get a placement at Kindred as a prize – well done, boys!
A big thank you to Simon Sworn, Creative Director at JWT for a brilliant workshop at JWT. The brief focused on Content Creation for some of their major brands including Pot Noodle and kitKat.
Legendary art director Alex Taylor brought her witch’s hat for her masterclass ‘The Art of Art Direction’ last Thursday. She gave an inspiring presentation, talking about the great art directors of the past and present, inspiring our 3rd years to be the great art directors of the future – and critiquing them on the rather tricky art direction brief that she set them. Everyone appreciated the firm hand and went away feeling motivated and inspired by her success. Congratulations to the winners of the Tomato Awards – Becky, Kat and Sophie!
A big thank you to Linda & Alex of Wieden & Kennedy for a fab workshop – who knew you could say so many amazing things about toilet rolls! They were joined by Milo Williams, freelance art director – all 3 are Bucks grads.
The 3rd years all presented some inspired thinking – those books are going to look brilliant!
Looking at different markets and how we should be advertising within them and know when to advertise outside of the obvious. Finding out what our client really wants so we get those Eureka moments; getting on a bus or getting into bed, we now have all the tips for getting those great ideas flowing!
The New Blood Festival went extremely well – with lots of interest in the graduating students. Four of the students, Sam & King, Ellis & Max, won ‘Ones To Watch’ Awards
The end of year show ‘Blood, Sweat and Beers’ was a great success showing the final ad books off to the world. First their was the show at Bucks, then on to London. Advertising agency, Isobel, kindly hosted the show in their lovely offices in New Cavendish Street. Lots of industry friends turned up to see the work and a good evening was had by all. Lots of contacts made and lots of beer drunk. Worth all the hard work!
Thank you to everyone who came along – from Mr President, Lucky Generals, D&AD, 4Creative, Haygarth, Grey, Stink Studios, JWT, Pick The Flowers, BBH, Jungle Creations, Stereo, Iris, Publicis, CHI, TMW, Havas, Karmarama, Octagon, Zak, Kitcatt and Croke and many more.