Mike Sansom and Charlotte Bell from Cubo – briefed the 1st and 2nd years on this year’s YHA brief. just like last year – we are up against Falmouth creative advertising students – except they’re 3rd years – so do your best Bucks! The Bucks’ shortlisted teams were James and Clarissa, Remi and Helen and Luke and Helen – good luck all! We should be finding out who the winners are next week, so keep those fingers crossed!
Workshops for 2nd and 3rd years at Portas. It’s Mary Portas’ company – a brand consultancy and creative communications agency that has spent the last 20 years building best-selling retail, fashion and lifestyle brands in the UK and across the world.
The winning teams won placements at the agency – congrats go to Paige & Hayden and Luke and Katie who have all won placements with the Portas.
The first years had a brilliant experience at Adam&eveDDB with Creative Director, Simon Lloyd. They had been working on a conceptual brief for Sunsilk set by him two weeks ago. They showed some excellent solutions to Simon, who was totally impressed by the progress made by the students since starting on the course 2 months ago. Well done to you all!
At the workshop organised by senior creative, Eddie Fisher, everyone had the chance to watch each video and receive feedback on where to take it further. Congratulations to Luke and Remi on gaining the most views and George and Lydia for the best creative concept. A big thank you to Eddie – and we love your new offices!
A big thank you to Simon Sworn, Creative Director at JWT for a brilliant workshop at JWT. The brief focused on Content Creation for some of their major brands including Pot Noodle and kitKat.
Legendary art director Alex Taylor brought her witch’s hat for her masterclass ‘The Art of Art Direction’ last Thursday. She gave an inspiring presentation, talking about the great art directors of the past and present, inspiring our 3rd years to be the great art directors of the future – and critiquing them on the rather tricky art direction brief that she set them. Everyone appreciated the firm hand and went away feeling motivated and inspired by her success. Congratulations to the winners of the Tomato Awards – Becky, Kat and Sophie!
Second years have been getting stuck into a brief set by senior creative,Eddie Fisher, at Lucky Generals. Aiming is to get as many views as possible. After hours of brainstorming the best and possibly the quickest way of getting popular, it seems we have all gone down different routes. Here are a few shots from behind the scenes of the students filming. I wonder if these give you any insights into what topic they have each student has chosen?
A big thank you to Linda & Alex of Wieden & Kennedy for a fab workshop – who knew you could say so many amazing things about toilet rolls! They were joined by Milo Williams, freelance art director – all 3 are Bucks grads.
The 3rd years all presented some inspired thinking – those books are going to look brilliant!