The first years had a brilliant experience at Adam&eveDDB with Creative Director, Simon Lloyd. They had been working on a conceptual brief for Sunsilk set by him two weeks ago. They showed some excellent solutions to Simon, who was totally impressed by the progress made by the students since starting on the course 2 months ago. Well done to you all!
Simon showing us around the agency – we’d love to work here!
Following a weekl-ong intense conceptual week, all the 3rd year students went in to see Stu Outhwaite-Noel at Creature today and had 1-2-1’s with him about the two brands they wanted to put into their books. For Stu, he wanted us to dig deep on strategies. By answering his ‘9 questions’, students were able to develop great strategies and come up with great campaigns.
Although a lot of us now have something to work on to put into our book. The few of us who maybe didn’t execute properly, now have the tools to start again, and create two book worthy campaigns.
A big thank you to Stu at Creature who gave up how time on 3 separate occasions! We really appreciate how much time you’ve invested into the 3rd year students!
We will, we will…
Love the welcome sign!
So much great advice
Thanks for the workshop, Stu!
Last week the second years were invited to Lucky Generals’ London offices to present their viral films.
At the workshop organised by senior creative, Eddie Fisher, everyone had the chance to watch each video and receive feedback on where to take it further. Congratulations to Luke and Remi on gaining the most views and George and Lydia for the best creative concept. A big thank you to Eddie – and we love your new offices!
A big thank you to Simon Sworn, Creative Director at JWT for a brilliant workshop at JWT. The brief focused on Content Creation for some of their major brands including Pot Noodle and kitKat.
Along with Simon were his art director, Adam and junior art director Louie who graduated from Bucks two years ago.
Their brief was to create and produce a piece of video online content and relate it to something currently going on in the media. There were 7 brands to choose from and the group enjoyed tackling most of them.
Congratulations to the winners Ed & Becky who showed how Pot Noodle would be useful if the world was to ever ‘end’.
Simon, Adam and Louie were great at giving some intense feedback that really pushed our projects further. We had so much fun at JWT on Thursday evening, we cannot wait to come back soon and show you our developments on the brief!
Simon critiques the range of rather impressive work!
Louie looks on
Katie and Hayden
Well done everybody!
Thanks for coming, Alex – we had a truly inspiring day!
Legendary art director Alex Taylor brought her witch’s hat for her masterclass ‘The Art of Art Direction’ last Thursday. She gave an inspiring presentation, talking about the great art directors of the past and present, inspiring our 3rd years to be the great art directors of the future – and critiquing them on the rather tricky art direction brief that she set them. Everyone appreciated the firm hand and went away feeling motivated and inspired by her success. Congratulations to the winners of the Tomato Awards – Becky, Kat and Sophie!
Well done Becky on coming first!
And Kat came second!
And Sophie came third!
Second years have been getting stuck into a brief set by senior creative,Eddie Fisher, at Lucky Generals. Aiming is to get as many views as possible. After hours of brainstorming the best and possibly the quickest way of getting popular, it seems we have all gone down different routes. Here are a few shots from behind the scenes of the students filming. I wonder if these give you any insights into what topic they have each student has chosen?
Top stuntman, Matt Price, left the 2nd years punching the air yesterday! He came to Bucks to brief the students on a real challenge – to get Oscar recognition for stuntmen – they have a week to show their stuff!
Thanks Matt for offering us the opportunity to fight your corner!
A big thank you to Linda & Alex of Wieden & Kennedy for a fab workshop – who knew you could say so many amazing things about toilet rolls! They were joined by Milo Williams, freelance art director – all 3 are Bucks grads.
The 3rd years all presented some inspired thinking – those books are going to look brilliant!
Linda & Milo – what happened to Alex?
On Thursday, Bucks Creatives were lucky enough to have Steve Henry come in to speak to the entire course. A man who not only has been involved in so many great agencies and campaigns over his career but has also set up his own companies outside advertising and is a legend in his own right.
We spoke about breaking rules – great news for a room full of young minds. He inspired us to go out there and reshape the face of advertising. It seems in the current climate, a lot of the ‘greats’ talk about the ‘great’ times, and that advertising faces more issues these days. With social media having such an impact in the world, it is harder to convince people of risky ideas, but to be great, we must take these risks.
When looking into a market, he encouraged us to draw the parameters of the market and audience, and to then look beyond those to find our ideas. The best ideas are difficult and they shouldn’t bounce into our heads willingly.
After this Steve set us our very own brief to start a revolution in the Creative world; to get Creatives fighting back to get them to stand up and demonstrate their worth, and that is what we intend to do next.
Thanks for a brilliant afternoon Steve, truly inspiring. We look forward to seeing you again.
The thirds years have had a Creative Detox
! We’re so in our own tracks that we’ve started building our own obstacles to, very metaphorically, get over.
Third year, Jess Baldock, described the day as “eye-opening. It really highlighted to us how without realising it we have all put certain pressures and restraints on our own creative capabilities. With a “yes and” attitude I think that, as a group, we can all start working more as one team instead of being territorial and competitive with our ideas.”
The studio is flowing with the ideas and discussions have never been more of a team effort. We’re all communicating as a team and we’re smashing the latest brief which rolled through our doors from Wieden & Kennedy which happens to be based around Toilet Roll.
Next week we start working on our Final Major Project!
Thanks for a great day, Mandy!