The YHA battle against Falmouth!

Mike Sansom and Charlotte Bell from Cubo – briefed the 1st and 2nd years on this year’s YHA brief. just like last year – we are up against Falmouth creative advertising students – except they’re 3rd years – so do your best Bucks! The Bucks’ shortlisted teams were James and Clarissa, Remi and Helen and Luke and Helen – good luck all! We should be finding out who the winners are next week, so keep those fingers crossed!

Mike catches up with Bucks tutor Gail – last time she was on the opposing side, Falmouth!

the 1st and 2nd years get briefed on the YHA brief

Portas workshops go down a storm.

Workshops for 2nd and 3rd years at Portas. It’s Mary Portas’ company – a brand consultancy and creative communications agency that has spent the last 20 years building best-selling retail, fashion and lifestyle brands in the UK and across the world.

The winning teams won placements at the agency – congrats go to Paige & Hayden and Luke and Katie who have all won placements with the Portas.

And a big thank you Arthur and Claire at Portas for organising it all.

adam&eveDDB hold 1st year concept workshop

The first years had a brilliant experience at Adam&eveDDB with Creative Director, Simon Lloyd. They had been working on a conceptual brief for Sunsilk set by him two weeks ago. They showed some excellent solutions to Simon, who was totally impressed by the progress made by the students since starting on the course 2 months ago. Well done to you all!

Simon showing us around the agency – we’d love to work here!

Creature Week has finally come to an end!

Following a weekl-ong intense conceptual week, all the 3rd year students went in to see Stu Outhwaite-Noel at Creature today and had 1-2-1’s with him about the two brands they wanted to put into their books. For Stu, he wanted us to dig deep on strategies. By answering his ‘9 questions’, students were able to develop great strategies and come up with great campaigns.
Although a lot of us now have something to work on to put into our book. The few of us who maybe didn’t execute properly, now have the tools to start again, and create two book worthy campaigns.
A big thank you to Stu at Creature who gave up how time on 3 separate occasions! We really appreciate how much time you’ve invested into the 3rd year students!

We will, we will…

Love the welcome sign!

So much great advice

Thanks for the workshop, Stu!

2nd years get lucky at Lucky Generals

Last week the second years were invited to Lucky Generals’ London offices to present their viral films. 

At the workshop organised by senior creative, Eddie Fisher, everyone had the chance to watch each video and receive feedback on where to take it further. Congratulations to Luke and Remi on gaining the most views and George and Lydia for the best creative concept. A big thank you to Eddie – and we love your new offices!

Thanks Eddie!

Content creation workshop at JWT for the 3rd years

A big thank you to Simon Sworn, Creative Director at JWT for a brilliant workshop at JWT. The brief focused on Content Creation for some of their major brands including Pot Noodle and kitKat.

Along with Simon were his art director, Adam and junior art director Louie who graduated from Bucks two years ago.
Their brief was to create and produce a piece of video online content and relate it to something currently going on in the media. There were 7 brands to choose from and the group enjoyed tackling most of them.
Congratulations to the winners Ed & Becky who showed how Pot Noodle would be useful if the world was to ever ‘end’.
Simon, Adam and Louie were great at giving some intense feedback that really pushed our projects further. We had so much fun at JWT on Thursday evening, we cannot wait to come back soon and show you our developments on the brief!
Julie Botwood

Simon critiques the range of rather impressive work!

Louie looks on

Katie and Hayden

Well done everybody!

Legendary art director, Alex Taylor, gives her Masterclass to third years

Thanks for coming, Alex – we had a truly inspiring day!

Legendary art director Alex Taylor brought her witch’s hat for her masterclass ‘The Art of Art Direction’ last Thursday. She gave an inspiring presentation, talking about the great art directors of the past and present, inspiring our 3rd years to be the great art directors of the future – and critiquing them on the rather tricky art direction brief that she set them. Everyone appreciated the firm hand and went away feeling motivated and inspired by her success. Congratulations to the winners of the Tomato Awards – Becky, Kat and Sophie!

Katie Elson

Well done Becky on coming first!

 

And Kat came second!

And Sophie came third!

 

Lucky Generals get 2nd years thinking…

Second years have been getting stuck into a brief set by senior creative,Eddie Fisher, at Lucky Generals. Aiming is to get as many views as possible. After hours of brainstorming the best and possibly the quickest way of getting popular, it seems we have all gone down different routes. Here are a few shots from behind the scenes of the students filming. I wonder if these give you any insights into what topic they have each student has chosen?

Luke Gray

3rd years show their talents to Wieden & Kennedy

A big thank you to Linda & Alex of Wieden & Kennedy for a fab workshop – who knew you could say so many amazing things about toilet rolls! They were joined by Milo Williams, freelance art director – all 3 are Bucks grads.

The 3rd years all presented some inspired thinking – those books are going to look brilliant!

Linda & Milo – what happened to Alex?