The first years spent the day touring agencies to gain a greater insight into the industry. The first agency of the day was Adam and Eve DDB, with Buck’s grad, and now, creative Director, Simon Lloyd. Adam and Eve DDB were voted best agency of the year, working on famous ads such as the John Lewis Christmas ads and Wes Anderson’s H&M film. Simon set the task of coming up with a topical idea to gain attention, and was impressed with the thoughts the group came up with!
They next visited Creature, a smaller agency by comparison. Here Stu Outhwaite, Creative Partner of Creature, told his story of progressing through the industry from graduating at Bucks, to moving into industry and eventually setting up an agency. Stu also mentioned the amount of hard work that has to put in to breaking in to the industry, which inspired a lot of the group with their own projects.
TMW was the last stop of the day for the group. Chief Creative Officer, Graeme Noble, gave an introduction and overview of the work he likes to see from students. He then handed over to even more Bucks grads: Rob Lloyd, Lisa Morris and Dale James. They walked the group through the agency structure and projects they’ve been working on, from direct marketing to online content.
It was a busy day for the first years, but an interesting one as well. If there is one thing for certain, there will always be members of the Bucks Ad School to look out for each other!