It’s not about the noise, it’s about the signal.

The Third years spent a wonderful day with Tas, talking about, well, everything really. From chocolate, to happiness and behavioural economics, our day on Strategy turned out a very inspiring day.

Looking at different markets and how we should be advertising within them and know when to advertise outside of the obvious. Finding out what our client really wants so we get those Eureka moments; getting on a bus or getting into bed, we now have all the tips for getting those great ideas flowing!

He’s given us all some inspiring thoughts on how to be massaging minds instead of sending them messages. Realising that if we are not connecting with people (because the word consumer puts them down as a product eating machine) then we aren’t making good advertisements.
Tas has not only helped us on Strategy, but we have another day with him on Monday! We can’t wait to see what the next chapter is and who knows, by the end of it, we may have all bought his book too!
Thank you for a great day Tas, see you Monday!
Julie Botwood, 3rd year.