At the workshop organised by senior creative, Eddie Fisher, everyone had the chance to watch each video and receive feedback on where to take it further. Congratulations to Luke and Remi on gaining the most views and George and Lydia for the best creative concept. A big thank you to Eddie – and we love your new offices!
Christmas adverts are launching.
Not only are people in advertising looking at them, but apparently, the entire nation is. As a young creative, I love that so many people become interested in adverts around Christmas time, my friends who study Sports Therapy are talking about adverts like they’re on the judging panel for D&AD. It’s great!
However when I speak to the older generation they tell me ‘it used to be like this the whole year round’. Adverts used to be a part of everyday, the topic of the office, not a seasonal stunt. So why has it changed?
When Steve Henry came into Bucks, he mentioned that it is not the Client that stands in the way of a good idea, it’s having the balls to produce one. Which I feel, is what happens at Christmas time, all the clients and everyone in the agency wants to be noticed, so being ballsy is no longer a worry.
Imagine what would happen if agencies and clients alike became hungry the entire year round, what if we were always producing ‘wow’ ideas that made people afraid to produce them. The advertising world would go crazy, hopefully it would boom all over again. So maybe, we should look to bring Christmas advertising into a year round campaign.
A big thank you to Simon Sworn, Creative Director at JWT for a brilliant workshop at JWT. The brief focused on Content Creation for some of their major brands including Pot Noodle and kitKat.
Legendary art director Alex Taylor brought her witch’s hat for her masterclass ‘The Art of Art Direction’ last Thursday. She gave an inspiring presentation, talking about the great art directors of the past and present, inspiring our 3rd years to be the great art directors of the future – and critiquing them on the rather tricky art direction brief that she set them. Everyone appreciated the firm hand and went away feeling motivated and inspired by her success. Congratulations to the winners of the Tomato Awards – Becky, Kat and Sophie!
Second years have been getting stuck into a brief set by senior creative,Eddie Fisher, at Lucky Generals. Aiming is to get as many views as possible. After hours of brainstorming the best and possibly the quickest way of getting popular, it seems we have all gone down different routes. Here are a few shots from behind the scenes of the students filming. I wonder if these give you any insights into what topic they have each student has chosen?
A big thank you to Linda & Alex of Wieden & Kennedy for a fab workshop – who knew you could say so many amazing things about toilet rolls! They were joined by Milo Williams, freelance art director – all 3 are Bucks grads.
The 3rd years all presented some inspired thinking – those books are going to look brilliant!
On Tuesday, the Second Year Creative Advertising students were given a valuable photography workshop from portraiture specialist, Gino Sprio.
He began the day with a reel of his all-time favourite photographers and an invaluable introduction into lighting and focusing techniques. Having photographed for leading publications such as US Vogue, Elle and The Guardian Weekend, he gave the students a good idea of how a photography studio should be successfully run. Including the importance of good direction and communication; not only between the photographer and their model, but the photographer and the advertising agency who are keen to collaborate in order to create a specified look.
The students were also given important advice on how to use their cameras to the best of their abilities. In the afternoon, the Creative Ad studio was transformed into a photography studio in which the students created a series of unique portraits and group photo. The photography day left each student hungry for more; prompting many to challenge themselves and their course mates to weekly themed photoshoots.