Looking at different markets and how we should be advertising within them and know when to advertise outside of the obvious. Finding out what our client really wants so we get those Eureka moments; getting on a bus or getting into bed, we now have all the tips for getting those great ideas flowing!
The New Blood Festival went extremely well – with lots of interest in the graduating students. Four of the students, Sam & King, Ellis & Max, won ‘Ones To Watch’ Awards
Lovely to see Emily and Charlie – who have just finished a 6 month stint at Jack Morton – who create experiences that connect brands to the people who matter most to them. Find out more at http://www.jackmorton.com
Thank you for coming and sharing your stories – and for reviewing the D&AD and YCN competition work.
The lovely Eddie Fisher, senior creative at Luck Generals, is running a month-long workshop for the 3rd year students. Jul;ie, who taught Eddie at Bucks in the early noughties, escorted the third yesars to the first workshop last week – which focused on idea generation for the D&AD and YCN student competitions. Fingers crossed they come up with some fab work. Once again, thanks Eddie!
Many thanks to Simon Sworn and Kat Thomas, creative directors at JWT and Jon Lawton and Charlie Rose, creative directors at Stink Studios for a brilliant brief and workshop. The 3rd year students made some brilliant branded content films that went straight onto youtube. Well done all!
Alex Taylor gave her hugely successful Art Direction masterclass to the 3rd years – more frightening (she is one tough cookie) than usual with Alex dressed as a witch, well, it was Halloween!
The Masterclass is a not-to-be missed experience, giving the students an insight into top-level art direction and how to approach it, from a legend within the advertising industry.
Thank you Alex!
He specialises in Storytelling, “Insightment” and applying new thinking to understanding consumer (aka “human”) behaviour and decision-making.
And look out for his book – Marketing book of the year – runner up ‘The Storytelling Book” https://www.amazon.co.uk/Storytelling-Book-Concise-Advice-Lab/dp/1910649082
Here’s a bit about the detox…
The Creative Detox contains just about everything we’ve learnt through years of critical observation of our own and others’ creative practice. We took those observations to psychologists, business consultants, creative practitioners and their clients. Then we put it all together in the Creative Detox.
The result is a mix of games, exercises and chat, a lot of collaboration and a little self-reflection. It’s a workshop not just about skills, but about developing a mindset that welcomes the unexpected and thrives on being in the moment. Whether you work in the creative industries or not, it will widen your comfort zone and you will surprise yourself. We promise.
Everyone gets to have a go and put ideas into practice, but nobody is put on the spot in an embarrassing way. Introverts have nothing to fear here. We’ll just ask you to keep an open mind and be interested in what happens.
Creating a safe space for brave thinking is part of the message; exploring ways to work together that play to strengths and ignite creativity.