Christmas adverts are launching.
Not only are people in advertising looking at them, but apparently, the entire nation is. As a young creative, I love that so many people become interested in adverts around Christmas time, my friends who study Sports Therapy are talking about adverts like they’re on the judging panel for D&AD. It’s great!
However when I speak to the older generation they tell me ‘it used to be like this the whole year round’. Adverts used to be a part of everyday, the topic of the office, not a seasonal stunt. So why has it changed?
When Steve Henry came into Bucks, he mentioned that it is not the Client that stands in the way of a good idea, it’s having the balls to produce one. Which I feel, is what happens at Christmas time, all the clients and everyone in the agency wants to be noticed, so being ballsy is no longer a worry.
Imagine what would happen if agencies and clients alike became hungry the entire year round, what if we were always producing ‘wow’ ideas that made people afraid to produce them. The advertising world would go crazy, hopefully it would boom all over again. So maybe, we should look to bring Christmas advertising into a year round campaign.
The thirds years have had a Creative Detox
! We’re so in our own tracks that we’ve started building our own obstacles to, very metaphorically, get over.
Third year, Jess Baldock, described the day as “eye-opening. It really highlighted to us how without realising it we have all put certain pressures and restraints on our own creative capabilities. With a “yes and” attitude I think that, as a group, we can all start working more as one team instead of being territorial and competitive with our ideas.”
The studio is flowing with the ideas and discussions have never been more of a team effort. We’re all communicating as a team and we’re smashing the latest brief which rolled through our doors from Wieden & Kennedy which happens to be based around Toilet Roll.
Next week we start working on our Final Major Project!
Thanks for a great day, Mandy!
Ellis & Max receive a Graphite Pencil for their Mubi campaign ‘Less Time Wasting, More Time Watching’.
Tommy, Sherwin & Conrad; Max receive a Yellow Pencil for their Army campaign ‘Show Yourself’.
The New Blood Festival went extremely well – with lots of interest in the graduating students. Four of the students, Sam & King, Ellis & Max, won ‘Ones To Watch’ Awards
Sam & Kinga’s Tampax campaign
Lovely to see Emily and Charlie – who have just finished a 6 month stint at Jack Morton – who create experiences that connect brands to the people who matter most to them. Find out more at http://www.jackmorton.com
Thank you for coming and sharing your stories – and for reviewing the D&AD and YCN competition work.
They are just about to start their second internship at Pretty Green – good luck girls!
The lovely Eddie Fisher, senior creative at Luck Generals, is running a month-long workshop for the 3rd year students. Jul;ie, who taught Eddie at Bucks in the early noughties, escorted the third yesars to the first workshop last week – which focused on idea generation for the D&AD and YCN student competitions. Fingers crossed they come up with some fab work. Once again, thanks Eddie!
Stu Outhwaite – fabulous creative and human being – looks after the 3rd years for a week at his agency, Creature London. The week is an enjoyable, but incredibly tough bootcamp – ideas will be flying!!
Max and Ellis win best film!
Thanks Simon and Jon!
Many thanks to Simon Sworn and Kat Thomas, creative directors at JWT and Jon Lawton and Charlie Rose, creative directors at Stink Studios for a brilliant brief and workshop. The 3rd year students made some brilliant branded content films that went straight onto youtube. Well done all!
Congratulations to Kinga and Sam for winning The Tomato Awards!
Alex Taylor gave her hugely successful Art Direction masterclass to the 3rd years – more frightening (she is one tough cookie) than usual with Alex dressed as a witch, well, it was Halloween!
The Masterclass is a not-to-be missed experience, giving the students an insight into top-level art direction and how to approach it, from a legend within the advertising industry.
Thank you Alex!
Great to have Antony Tasgal aka Tas with the Bucks atudents, last week – fantastic lectures with great content.
He specialises in Storytelling, “Insightment” and applying new thinking to understanding consumer (aka “human”) behaviour and decision-making.
And look out for his book – Marketing book of the year – runner up ‘The Storytelling Book” https://www.amazon.co.uk/Storytelling-Book-Concise-Advice-Lab/dp/1910649082