Great news – we have 8 students winning at the 2016 YCN awards. so congratulations go out to Joe & Max, Charlie & Chloe, Holly & Miriam and Marc & Ellis – here are the lovely winners complete with cactus theme…
Three more mega-crit sessions to go at Forever Beta, adam&eveDDB and Mother. Then it’s degree show time!
So all the 2nd and 3rd years have now been out on placement, causing chaos and hopefully coming up with some great ideas! A big thank you goes out to BBH, Creature, JWT, adam&eveDDB, Kindred, Partners Andrews Aldridge, Jack Morton, Brothers & Sisters, Soul, The Minimart, Lick Creative, Golin and Leo Burnett for hosting them all.
We expected Julie to morph into Lord Alan Sugar at any point.
Thankfully she didn’t!
We all made it to Saatchi&Saatchi without any cheesy team names, cheap suits or corny phrases like:
“I’m the king of business, and I wipe my bum with money because I’m gonna be so rich”.
With all our brands in hand, we revealed them to Alex Sattlecker & Linda Weitgasser.
We presented a range of ideas from sitcoms to medicines that make you sick. Holly & Joanna even touched on the hot topic of transgender.
The overall winners:
Joe Shields & Charlie Raymont
(“Bisen” safety earphones)
Best Art Direction:
Bradie Lewis & Miriam Patience
(“Orb” the travel funding globe)
The Interesting Ideas:
(“Touch Time” a watch for the blind)
(“Snug” the back pack designed for solo travelling)
(“Acronym” the advertising sitcom)
Thank you to Alex & Linda for your time and a very interesting brief
Words by Liberty Papworth