Second years have been getting stuck into a brief set by senior creative,Eddie Fisher, at Lucky Generals. Aiming is to get as many views as possible. After hours of brainstorming the best and possibly the quickest way of getting popular, it seems we have all gone down different routes. Here are a few shots from behind the scenes of the students filming. I wonder if these give you any insights into what topic they have each student has chosen?
Top stuntman, Matt Price, left the 2nd years punching the air yesterday! He came to Bucks to brief the students on a real challenge – to get Oscar recognition for stuntmen – they have a week to show their stuff!
Thanks Matt for offering us the opportunity to fight your corner!
A big thank you to Linda & Alex of Wieden & Kennedy for a fab workshop – who knew you could say so many amazing things about toilet rolls! They were joined by Milo Williams, freelance art director – all 3 are Bucks grads.
The 3rd years all presented some inspired thinking – those books are going to look brilliant!
Linda & Milo – what happened to Alex?
On Tuesday, the Second Year Creative Advertising students were given a valuable photography workshop from portraiture specialist, Gino Sprio.
He began the day with a reel of his all-time favourite photographers and an invaluable introduction into lighting and focusing techniques. Having photographed for leading publications such as US Vogue, Elle and The Guardian Weekend, he gave the students a good idea of how a photography studio should be successfully run. Including the importance of good direction and communication; not only between the photographer and their model, but the photographer and the advertising agency who are keen to collaborate in order to create a specified look.
The students were also given important advice on how to use their cameras to the best of their abilities. In the afternoon, the Creative Ad studio was transformed into a photography studio in which the students created a series of unique portraits and group photo. The photography day left each student hungry for more; prompting many to challenge themselves and their course mates to weekly themed photoshoots.
On Thursday, Bucks Creatives were lucky enough to have Steve Henry come in to speak to the entire course. A man who not only has been involved in so many great agencies and campaigns over his career but has also set up his own companies outside advertising and is a legend in his own right.
We spoke about breaking rules – great news for a room full of young minds. He inspired us to go out there and reshape the face of advertising. It seems in the current climate, a lot of the ‘greats’ talk about the ‘great’ times, and that advertising faces more issues these days. With social media having such an impact in the world, it is harder to convince people of risky ideas, but to be great, we must take these risks.
When looking into a market, he encouraged us to draw the parameters of the market and audience, and to then look beyond those to find our ideas. The best ideas are difficult and they shouldn’t bounce into our heads willingly.
After this Steve set us our very own brief to start a revolution in the Creative world; to get Creatives fighting back to get them to stand up and demonstrate their worth, and that is what we intend to do next.
Thanks for a brilliant afternoon Steve, truly inspiring. We look forward to seeing you again.
The thirds years have had a Creative Detox
! We’re so in our own tracks that we’ve started building our own obstacles to, very metaphorically, get over.
Third year, Jess Baldock, described the day as “eye-opening. It really highlighted to us how without realising it we have all put certain pressures and restraints on our own creative capabilities. With a “yes and” attitude I think that, as a group, we can all start working more as one team instead of being territorial and competitive with our ideas.”
The studio is flowing with the ideas and discussions have never been more of a team effort. We’re all communicating as a team and we’re smashing the latest brief which rolled through our doors from Wieden & Kennedy which happens to be based around Toilet Roll.
Next week we start working on our Final Major Project!
Thanks for a great day, Mandy!
The second years have been up to a lot since they begun the year! Now they enter the world of agencies and briefs galore, and they’ve already impressed a few!
A huge thank you to Ben Stump at Isobel for giving our second years their first agency crit of the year, and a huge congratulations to Helen and Remi for winning!
They have so much fun working on the Rich Tea brief, and a lot of fun eating biscuits – I mean – researching biscuits!
Alongside that, Eddie Fisher at Lucky Generals
have set them a brief and they’re busily working away on that too! It’s fair to say they’ve taken to briefs like Ducks on water!
One of our new tutors, Andy Imrie, has also been challenging them on the writing skills by writing their own obituaries!
Let’s hope they don’t plan on using them any time soon!
Katie and Helen hard at work in the studios on their Lucky Generals brief
Remi & Luke working away on Lucky Generals’ brief
Andy has also been challenging us by getting s to write our own obituaries!
The first years had a lot of fun with Gemskii this week. With another session planned for next week they’re extremely excited about Part 2 to what was an incredibly fun and challenging day!
Working together in teams to solve puzzles, lifting sticks and keeping eye contact for a whole minute with no blinking!
Gemskii comes in for every first year group and teaches them presentation skills along with some vital learning curves. Frustration and determination is a common thread but most importantly, every student comes out more confident and with better thinking strategies.
The first years even created their own little acapela rap song. So it really has been a week of growing talents!
Julie Botwood, 3rd year.
The end of year show ‘Blood, Sweat and Beers’ was a great success showing the final ad books off to the world. First their was the show at Bucks, then on to London. Advertising agency, Isobel, kindly hosted the show in their lovely offices in New Cavendish Street. Lots of industry friends turned up to see the work and a good evening was had by all. Lots of contacts made and lots of beer drunk. Worth all the hard work!
Thank you to everyone who came along – from Mr President, Lucky Generals, D&AD, 4Creative, Haygarth, Grey, Stink Studios, JWT, Pick The Flowers, BBH, Jungle Creations, Stereo, Iris, Publicis, CHI, TMW, Havas, Karmarama, Octagon, Zak, Kitcatt and Croke and many more.
Sarah Hardcastle from Mr President and freelance creative Chris Lovell – both graduates from the course – enjoy the show