Third-year Creative Advertising students Max Gibson, Ellis King, and Tommy Lai have been shortlisted for the D&AD New Blood Awards for new and emerging talent, in London on 6 July. Max and Ellis were in the Mubi category and Tommy in The Army category, with each putting together proposed coordinated advertising campaigns. The winning students receive different coloured pencils, depending on the award they achieve.
A big thank-you to James Gerrard-Jones for coming up and sharing hs knowledge of the photography industry. And showing us some superb work from their stable of photographers. The students loved to see the work and hear how art directors and photographers work together and how to get the best results!
To see the work follow the link… http://wyattclarkejones.com/
It was great to see Joe Shields and Miriam Patience back at Bucks, after graduating last summer.
Both decided to head off into the advertising world as individuals – and both have just got Joe has just joined Open Digital Communications as copywriter and is loving it – Miriam has joined Stink Studios as junior copywriter Open’s expertise is in bespoke web and mobile platform design and development, digital and social media marketing, and strategic, technical and design consultancy – and he’s loving it too! Stink, is one of the world’s most diverse and awarded creative networks. Comprised of Stink Films and Stink Studios, Stink creates film, interactive and original content for clients across advertising, entertainment, music and the arts.
They came up to share their stories with the third years – and also to vet the students’ work for D&AD and YCN. Thanks guys – it was fabulous to see you both!
It was great to see The Hub’s Mike, Matt and Elliott up at Bucks for the Creative Academy briefing on YHA. Beth, the client from The Youth Hostel Association, also came to share her YHA stories and experiences. The winners will get a paid internship at The Hub.
We’re up against Falmouth advertising course in this competition – so do your best Bucks!
The lovely Eddie Fisher, senior creative at Luck Generals, is running a month-long workshop for the 3rd year students. Jul;ie, who taught Eddie at Bucks in the early noughties, escorted the third yesars to the first workshop last week – which focused on idea generation for the D&AD and YCN student competitions. Fingers crossed they come up with some fab work. Once again, thanks Eddie!
A big thank you to artist and Bucks grad, Ian Berry for an insightful talk and fascinating close-up look at his work.
Here ‘s an extract from his interview with Dean Valler, our lovely PR man!
How has studying at Bucks New University benefited you?
I think there was a couple of things that really stand out.
The first is to think openly and differently. I have been quoted as saying that I think many people in advertising are much more creative than some artists. To think past the first ideas, and then to be able to present them in the best ways.
The second is the work ethic. At Bucks we had contact time most days, including weds night lectures in London (yup.. Union night!) and we had a heavy workload, I lived with sports students and I must have had 95% more work to do. This helped first being prepared for the real world and industry and then now when working, to really make all the effort to take chance of all the opportunities that arise, basically, carrying on working my ass off to grasp every chance.
What key skills did you learn that have helped you?
To those that read this, it may not make sense, but as I say above, to think. How to think, and how to do things differently. I dont know if it is a tangeable skill but it is a very undervalued skill. I said to the students that this can be adapted to many industries and jobs afterward, you dont walways have to go into adland. I wish however I had grasped with both hands the chance to learn other skills, as the options were there, like on photoshop, illustrator and indesign as if I use any of these I have to outsource it now. When often it is rather simple. With the Degree, and working in the industry, I certainly have the skills of an art director of how I want things, now it is a bit frustrating I dont have the skills to carry that through. In the industry, and AD doesnt really need these skills.However when I lives in Sydney, most AD’s were required to have them and I am finding it more, so I hope the students listened and spent some time learning them more. But essentially, and this goes for all the social media tosh now, the key thing is the message and the idea.
Did you always want to go into the career you’re in?
From a young age I was always known as the arty one, but got put off by the naysayers who said it wasnt a career and all that bull.
However when I was studying and first of all working in advertising I did love it and was pretty emmersed in it, and was excited about doing it and seeing things printed and made. Obviously the ideas that don’t get through are frustrating, and how a client or other could bastardise those that do. But that was part of the challenge. That said, compared to now, I love only really having myself to please. I even dont really like taking commissions on now, as prefer the freedom and independence of creating what I like. Commissions are so much more work on top. Of course, I take on a few.
How did it feel to come back to the University and what did you most enjoy about the visit?
It was the first time I have been back in 10 years, actually since my graduation. It sounds bad but I did live most of that time away in Australia, and then Sweden. I was surprised to see the new building and everything looking pretty nice. Admittedly it needed doing, it was a bit dated when I was there. It felt like a growing positive place, and a good place to learn. The ad deptartment even looked like an agency.
The best thing though was meeting some of the students, especially those that stayed behind afterward. Ad students especially are very enthusiastic, and always looking for opportunities. But like in any walk of life, there are always the loud ones, and the ones that are not so confident. I was hoping to show a few of those that have not found their confidence that with a bit of hard work you can get anywhere. I was not actually a naturally confident or quick creative. I would let others shout over me for ideas that i had a few minutes before, but I always made up for it with hard work and commitment. I wish the students the best of luck. I think it was also important for them to know that there are some transferable skills to other careers and opportunities. Perhaps adland isnt for everyone, it is scary if you do a degree and you feel it isnt for you as a career.
How proud are you of the way your career has developed and what are your aspirations for the future?
Its really strange. Even 5 years ago if you were to say what I would have achieved in this time, and said it would be over the next thirty years, I probably would have been happy. But you make milestones and you dont appreaciate them, you just look to the next and want to achieve more and get better. If you stagnate its not good, so its always good to be progressing. Afterm y last show I actually crashed, so I’m actually proud that I managed to get back, as well as making a fmaily and miving countries three times, so all in all, stepping back, you have to be proud. For the future, who knows, lets not set any targets.
Bucks Adschool 1st and 3rd year students were privileged to meet artist Ian Berry
and receive a tour of his latest exhibition at the Catto Gallery in London.
Ian gave a great talk giving students many insights and anecdotes about his work and the art world in general. He also answered questions about him time at Bucks and his successful time in advertising.
This exhibition, of his work with denim, opened last week and has all but sold out. The basement houses an installation titled ‘Launderette’ which is also the subject of many of his images.
Ian is visiting Bucks on Monday 5 December to talk about his work to a much wider and diverse audience.
2nd year creative ad students had a great night visiting Karmarama to show work they had done on an Air New Zealand brief. Karmarama creatives, Paul and Laila, were fine hosts and laid on free beer and pizza much to everyone’s delight. The work got lots of praise and all the students appreciated the comments and help given out by Paul and Laila.
The 3rd years enjoyed an afternoon in the company of top creative thinker, rebel and all round good guy, Steve Henry. a fascinating talk and then workshop revolving around ethics of advertising and how it could help the world become a better place.
Brilliant stuff – thanks Steve!
Steve Henry was Founder / Creative Director of Howell Henry Chaldecott Lury, the agency voted Campaign’s Agency of the Year three times and Campaign’s Agency of the Decade in 2000.
He has won most of the major creative awards, including the D&AD Gold Pencil, the Grand Prix at Cannes, the Grand Prix at the British Television Awards, and the President’s Award at Creative Circle (twice).
In 2008 he was included in Campaign Magazine’s inaugural Hall of Fame, a collection of the 40 most influential people in British advertising over the last 50 years.
In 2011 Steve founded Decoded, a company that teaches anyone to code in a day. He also writes a blog on the Campaign web-site about creativity.