The lovely Eddie Fisher, senior creative at Luck Generals, is running a month-long workshop for the 3rd year students. Jul;ie, who taught Eddie at Bucks in the early noughties, escorted the third yesars to the first workshop last week – which focused on idea generation for the D&AD and YCN student competitions. Fingers crossed they come up with some fab work. Once again, thanks Eddie!
The first years spent the day touring agencies to gain a greater insight into the industry. The first agency of the day was Adam and Eve DDB, with Buck’s grad, and now, creative Director, Simon Lloyd. Adam and Eve DDB were voted best agency of the year, working on famous ads such as the John Lewis Christmas ads and Wes Anderson’s H&M film. Simon set the task of coming up with a topical idea to gain attention, and was impressed with the thoughts the group came up with!
They next visited Creature, a smaller agency by comparison. Here Stu Outhwaite, Creative Partner of Creature, told his story of progressing through the industry from graduating at Bucks, to moving into industry and eventually setting up an agency. Stu also mentioned the amount of hard work that has to put in to breaking in to the industry, which inspired a lot of the group with their own projects.
TMW was the last stop of the day for the group. Chief Creative Officer, Graeme Noble, gave an introduction and overview of the work he likes to see from students. He then handed over to even more Bucks grads: Rob Lloyd, Lisa Morris and Dale James. They walked the group through the agency structure and projects they’ve been working on, from direct marketing to online content.
It was a busy day for the first years, but an interesting one as well. If there is one thing for certain, there will always be members of the Bucks Ad School to look out for each other!
Bucks Adschool 1st and 3rd year students were privileged to meet artist Ian Berry
and receive a tour of his latest exhibition at the Catto Gallery in London.
Ian gave a great talk giving students many insights and anecdotes about his work and the art world in general. He also answered questions about him time at Bucks and his successful time in advertising.
This exhibition, of his work with denim, opened last week and has all but sold out. The basement houses an installation titled ‘Launderette’ which is also the subject of many of his images.
Ian is visiting Bucks on Monday 5 December to talk about his work to a much wider and diverse audience.
2nd year creative ad students had a great night visiting Karmarama to show work they had done on an Air New Zealand brief. Karmarama creatives, Paul and Laila, were fine hosts and laid on free beer and pizza much to everyone’s delight. The work got lots of praise and all the students appreciated the comments and help given out by Paul and Laila.
The 3rd years enjoyed an afternoon in the company of top creative thinker, rebel and all round good guy, Steve Henry. a fascinating talk and then workshop revolving around ethics of advertising and how it could help the world become a better place.
Brilliant stuff – thanks Steve!
Steve Henry was Founder / Creative Director of Howell Henry Chaldecott Lury, the agency voted Campaign’s Agency of the Year three times and Campaign’s Agency of the Decade in 2000.
He has won most of the major creative awards, including the D&AD Gold Pencil, the Grand Prix at Cannes, the Grand Prix at the British Television Awards, and the President’s Award at Creative Circle (twice).
In 2008 he was included in Campaign Magazine’s inaugural Hall of Fame, a collection of the 40 most influential people in British advertising over the last 50 years.
In 2011 Steve founded Decoded, a company that teaches anyone to code in a day. He also writes a blog on the Campaign web-site about creativity.
Many thanks to Simon Sworn and Kat Thomas, creative directors at JWT and Jon Lawton and Charlie Rose, creative directors at Stink Studios for a brilliant brief and workshop. The 3rd year students made some brilliant branded content films that went straight onto youtube. Well done all!
Alex Taylor gave her hugely successful Art Direction masterclass to the 3rd years – more frightening (she is one tough cookie) than usual with Alex dressed as a witch, well, it was Halloween!
The Masterclass is a not-to-be missed experience, giving the students an insight into top-level art direction and how to approach it, from a legend within the advertising industry.
Thank you Alex!
Visiting lecturer Kalinda Muloba came in yesterday and spent all day in workshops with second year Creative Ad students. Kalinda is a Coding expert and passed on lots of hot tips and helped students get confident at coding for their college projects. She also gave out prizes for the best efforts, which went down well as you can see!
2nd Year Tutor
He specialises in Storytelling, “Insightment” and applying new thinking to understanding consumer (aka “human”) behaviour and decision-making.
And look out for his book – Marketing book of the year – runner up ‘The Storytelling Book” https://www.amazon.co.uk/Storytelling-Book-Concise-Advice-Lab/dp/1910649082