Creature Week has finally come to an end!

Following a weekl-ong intense conceptual week, all the 3rd year students went in to see Stu Outhwaite-Noel at Creature today and had 1-2-1’s with him about the two brands they wanted to put into their books. For Stu, he wanted us to dig deep on strategies. By answering his ‘9 questions’, students were able to develop great strategies and come up with great campaigns.
Although a lot of us now have something to work on to put into our book. The few of us who maybe didn’t execute properly, now have the tools to start again, and create two book worthy campaigns.
A big thank you to Stu at Creature who gave up how time on 3 separate occasions! We really appreciate how much time you’ve invested into the 3rd year students!

We will, we will…

Love the welcome sign!

So much great advice

Thanks for the workshop, Stu!

Open a box and find a dinosaur.

The thirds years have had a Creative Detox! We’re so in our own tracks that we’ve started building our own obstacles to, very metaphorically, get over.
Third year, Jess Baldock, described the day as “eye-opening. It really highlighted to us how without realising it we have all put certain pressures and restraints on our own creative capabilities. With a “yes and” attitude     I think that, as a group, we can all start working more as one team instead of being territorial and competitive with our ideas.”
The studio is flowing with the ideas and discussions have never been more of a team effort. We’re all communicating as a team and we’re smashing the latest brief which rolled through our doors from Wieden & Kennedy which happens to be based around Toilet Roll.
Next week we start working on our Final Major Project!
Julie Botwood

Thanks for a great day, Mandy!

Agencies, tea and writing…

The second years have been up to a lot since they begun the year! Now they enter the world of agencies and briefs galore, and they’ve already impressed a few!
A huge thank you to Ben Stump at Isobel for giving our second years their first agency crit of the year, and a huge congratulations to Helen and Remi for winning!
They have so much fun working on the Rich Tea brief, and a lot of fun eating biscuits – I mean – researching biscuits!
Alongside that, Eddie Fisher at Lucky Generals have set them a brief and they’re busily working away on that too! It’s fair to say they’ve taken to briefs like Ducks on water!
One of our new tutors, Andy Imrie, has also been challenging them on the writing skills by writing their own obituaries!
Let’s hope they don’t plan on using them any time soon!
Julie Botwood

Katie and Helen hard at work in the studios on their Lucky Generals brief

Remi & Luke working away on Lucky Generals’ brief

Andy has also been challenging us by getting s to write our own obituaries!

2nd years visit Isobel

The first agency visit for the term for the 2nd years was great fun. Yesterday we all headed for Isobel. They all did excellent work for the Rich Tea brief set by Creative Director, Ben Stump – great to see him and creative team, Dan & Georgia, so impressed with the standard of thinking.

No tea to go with the Rich Tea biscuits though – but, hurray, lots of beer instead!

A big thank you to Eddie at Lucky Generals

The lovely Eddie Fisher, senior creative at Luck Generals, is running a month-long workshop for the 3rd year students. Jul;ie, who taught Eddie at Bucks in the early noughties, escorted the third yesars to the first workshop last week – which focused on idea generation for the D&AD and YCN student competitions. Fingers crossed they come up with some fab work. Once again, thanks Eddie!

1st years visit some of London’s best and brightest agencies

The first years spent the day touring agencies to gain a greater insight into the industry. The first agency of the day was Adam and Eve DDB, with Buck’s grad, and now, creative Director, Simon Lloyd. Adam and Eve DDB were voted best agency of the year, working on famous ads such as the John Lewis Christmas ads and Wes Anderson’s H&M film. Simon set the task of coming up with a topical idea to gain attention, and was impressed with the thoughts the group came up with!
They next visited Creature, a smaller agency by comparison. Here Stu Outhwaite, Creative Partner of Creature, told his story of progressing through the industry from graduating at Bucks, to moving into industry and eventually setting up an agency. Stu also mentioned the amount of hard work that has to put in to breaking in to the industry, which inspired a lot of the group with their own projects.
TMW was the last stop of the day for the group. Chief Creative Officer, Graeme Noble, gave an introduction and overview of the work he likes to see from students. He then handed over to even more Bucks grads: Rob Lloyd, Lisa Morris and Dale James. They walked the group through the agency structure and projects they’ve been working on, from direct marketing to online content.
It was a busy day for the first years, but an interesting one as well. If there is one thing for certain, there will always be members of the Bucks Ad School to look out for each other!

Love George

The first years and Simon hanging out in adam&eveddb reception

Wow! So many ideas in so little time!

Stu loved his special bucks mug!!!

Catching up with Rob, Dale and Lisa at TMW Unlimited.

 

 

The students visit Ian Berry’s exhibition at the Catto Gallery…

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My Beautiful Launderette

                                                                                                                                        Bucks Adschool 1st and 3rd year students were privileged to meet artist Ian Berry

and receive a tour of his latest exhibition at the Catto Gallery in London.

Ian gave a great talk giving students many insights and anecdotes about his work and the art world in general. He also answered questions about him time at Bucks and his successful time in advertising.

This exhibition, of his work with denim, opened last week and has all but sold out. The basement houses an installation titled ‘Launderette’ which is also the subject of many of his images.

Ian is visiting Bucks on Monday 5 December to talk about his work to a much wider and diverse audience.

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the 3rd years pose with Ian in the launderette

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The 1st years take a look around the gallery with Ian

 

Pizza, beer and critiques from Karmarama

2nd year creative ad students had a great night visiting Karmarama to show work they had done on an Air New Zealand brief. Karmarama creatives, Paul and Laila, were fine hosts and laid on free beer and pizza much to everyone’s delight. The work got lots of praise and all the students appreciated the comments and help given out by Paul and Laila.

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An afternoon with Steve Henry!

The 3rd years enjoyed an afternoon in the company of top creative thinker, rebel and all round good guy, Steve Henry. a fascinating talk and then workshop revolving around ethics of advertising and how it could help the world become a better place.

Brilliant stuff – thanks Steve!

Steve Henry was Founder / Creative Director of Howell Henry Chaldecott Lury, the agency voted Campaign’s Agency of the Year three times and Campaign’s Agency of the Decade in 2000.

He has won most of the major creative awards, including the D&AD Gold Pencil, the Grand Prix at Cannes, the Grand Prix at the British Television Awards, and the President’s Award at Creative Circle (twice).

In 2008 he was included in Campaign Magazine’s inaugural Hall of Fame, a collection of the 40 most influential people in British advertising over the last 50 years.

In 2011 Steve founded Decoded, a company that teaches anyone to code in a day. He also writes a blog on the Campaign web-site about creativity.

http://stevehenry.co.uk/

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