“Sh*t, can we do this?”

On Thursday, Bucks Creatives were lucky enough to have Steve Henry come in to speak to the entire course. A man who not only has been involved in so many great agencies and campaigns over his career but has also set up his own companies outside advertising and is a legend in his own right.

We spoke about breaking rules – great news for a room full of young minds. He inspired us to go out there and reshape the face of advertising. It seems in the current climate, a lot of the ‘greats’ talk about the ‘great’ times, and that advertising faces more issues these days. With social media having such an impact in the world, it is harder to convince people of risky ideas, but to be great, we must take these risks.
When looking into a market, he encouraged us to draw the parameters of the market and audience, and to then look beyond those to find our ideas. The best ideas are difficult and they shouldn’t bounce into our heads willingly.
After this Steve set us our very own brief to start a revolution in the Creative world; to get Creatives fighting back to get them to stand up and demonstrate their worth, and that is what we intend to do next.
Thanks for a brilliant afternoon Steve, truly inspiring. We look forward to seeing you again.
Julie Botwood

An afternoon with Steve Henry!

The 3rd years enjoyed an afternoon in the company of top creative thinker, rebel and all round good guy, Steve Henry. a fascinating talk and then workshop revolving around ethics of advertising and how it could help the world become a better place.

Brilliant stuff – thanks Steve!

Steve Henry was Founder / Creative Director of Howell Henry Chaldecott Lury, the agency voted Campaign’s Agency of the Year three times and Campaign’s Agency of the Decade in 2000.

He has won most of the major creative awards, including the D&AD Gold Pencil, the Grand Prix at Cannes, the Grand Prix at the British Television Awards, and the President’s Award at Creative Circle (twice).

In 2008 he was included in Campaign Magazine’s inaugural Hall of Fame, a collection of the 40 most influential people in British advertising over the last 50 years.

In 2011 Steve founded Decoded, a company that teaches anyone to code in a day. He also writes a blog on the Campaign web-site about creativity.




Steve Henry comes to Bucks…


Graced with advertising know how and a large repertoire of achievement under his belt, we were more than lucky to have meet the great Steven Henry on his visit over at Bucks. He had his fair share to say about all things advertising, all inspired by truth. Truth about the industry, truth about creative integrity and truth about personal development, all important things we as young creative needed to hear. It gets repetitive at times when creatives explain their original and one of a kind processes, but this was an exception to the rule. We were told to stick to our principles, to be honest with ourselves and that obstinacy is the key to any creative endeavour, advertising or otherwise.

As stated by Steven, “Being safe is being invisible, and the client forgets that. Creativity is the only legal unfair advantage our clients can use. It’s what drives all of us, it’s what we love to do.”

Thanks Steven for your guidance. All I can personally add to this is that through his talk we as ad students have no excuse to not produce work that stand out from everything else and isn’t compellingly braver or bolder.


Julie-Ann; 3rd year

Busy busy busy! The lead up to the final hand-in…

So here in our overworked studio let’s see who we find today…The weeks up to the degree show get tense – 3rd years working day and night to meet the deadline. Do here are a few images to sum up the last weeks.

Before we look at them, let’s say a few thank yous to all the people involved in getting the class of ’14 on the road to brilliant careers…

Our regular contributors…Steve Henry, Mandy Wheeler, Stu Outhwaite, Alex Taylor, Tas, Dave Morris, Dave Stewart, Joc Marchington, Carl Shand and Patrick Collister who supplied inspiration by the bucket load and a wealth of experience!

Our dedicated friends in advertising who offered workshops, mentoring and work experience – Saatchi & Saatchi, Karmarama, BBH, Adam & Eve ddb, Creature, Portas, TMW, JWT, Mother, Weiden & Kennedy, Kindred, LBi, Dare, Lean Mean Fighting Machine, Partners Andrews Aldridge, You, CHI, Team News, The Minimart – thank you!

So back to the class of ’14 – let’s see who we found in the studio today…

A hive of activity!

Harriet and John and Kat – good luck on your adventures in life – and don’t forget us! See you at D&AD, John – fingers crossed you and Harriet win!

Nat and Chaaya – our wonderful pair of writers! Nat – wow them at Dazed and Confused – and Chaaya don’t forget us when you are running the world!

Jonny and Rose – good luck on all your adventures – wishing you both the best – and don’t lose touch!

And it’s adios to Tess and Franky as they plan to travel the world – good luck girls!

Watch out Vienna – Jo is on her way to wow the marketing world – Viel Gluck!!!

Al and Mike – look after yourself boys – good luck at JWT and keep in touch!!!

Ben-ey and Ken-ey! Good luck with the placements at W&K and 4Creative!

Fiona – what will we do without you! congratulations at the job with Arc Worldwide.

Dale – what no smiling Dale anymore!!! Look after that Lisa – and all the luck in the world!

James – lots of luck to you and Ash – keep in touch and keep smiling!

Steve Henry BIG Idea Workshop At Bucks Ad School

“Bringing together 2 things that has never been done before.” – Steve Henry.

Today Steve Henry (Founder of HHCL) came into Bucks Ad School to take a BIG Idea workshop with the 3rd year creatives. The exercises were about coming up with great ideas in a short amount of time. This allowed us to not be precious about our ideas and just to quickly explore areas and think BIG.

The different briefs set by Steve allowed us to ‘try out’ other creatives in the class that we may not normally work with. It also helped with our current projects by being able to take a step back and work on something else, so that we come back refreshed.

Thanks Steve for coming into Bucks again.

Rob Lloyd

Steve Henry

The Second year’s year kicked off with two briefs set by the advertising legend, Steve Henry. The Briefs were quite open, with the brands of each one being Warburtons and Motorola. This brief, and the consequent solutions, were all about raw ideas; good old tissue session material. If you’d like to look further into our crazy solutions, why not follow the link to Steve Henry’s blog here.

Or if you’re far too lazy for that, here’s a couple of highlights:


  • Warburtons bread smelling spray: good for when your house is on the market.
  • Crusts are meant to make your hair curly, so why not sell the crustiest bread in the shampoo section of supermarkets?



  • Motorola-When you have a smart phone you are always accessible. Why not have an in built system in your Motorola which kicks in on weekends and evenings when people send you a message, sending a reply saying – “I’m not at work right now. If that’s a problem for you, you may need to think about your values a bit more.”
  • Motoroaming- make disposable 2nd phones you take on holiday, which you won’t mind losing. These travel ones would have unbeatable, cheap rates.