The lovely Sarah Knight, who graduated 3 years ago came to talk to us about getting a career in social media.
Sarah is the Social Media Executive at Zest, where she manages, creates and looks after the social channels for Zest’s clients. Her passion for writing has allowed her to become runner up in both a D&AD and a Digital Innovation award.
See her presentation here…
Wunderman’s Creative Director, Lauren Pierce Pleydon and Concept Lead, Andrew Thomas, set a 2 week brief, followed by a workshop with 3rd years – fab work was done for the charity, Chect. The top 3 teams were invited to spend the day at Wunderman’s to present their ideas to the client – Charlie & Chloe, Joe & Max and Alicia & Laura were the lucky teams who won the opportunity.
Congrats to Charlie & Emily, Charlie & Chloe, Jamie & Lucy, Joe & Max, Jordan & Libbi and Louie 7 Bradie, who were the top 6 scoring teams in this year’s Workshop Awards.
Each are awarded leading agency creatives as personal mentors. The students were judged by the work they produced for several Industry workshops – here’s the breakdown…
Charlie & Chloe – Creature’s Creative Partner, Stuart Outhwaite, Charlie & Emily – 4Creative’s Jack Croft & Stacey Bird, Joe & Max – Leo Burnett’s Ben Newman & Milo Williams, Jordan & Libbi – Jay Packham and ian Cochran, Louie & Bradie – CHI’s Helen Pogerson and Jamie & Lucy – VCCP’s Creative Director, Rob Ellis.
We expected Julie to morph into Lord Alan Sugar at any point.
Thankfully she didn’t!
We all made it to Saatchi&Saatchi without any cheesy team names, cheap suits or corny phrases like:
“I’m the king of business, and I wipe my bum with money because I’m gonna be so rich”.
With all our brands in hand, we revealed them to Alex Sattlecker & Linda Weitgasser.
We presented a range of ideas from sitcoms to medicines that make you sick. Holly & Joanna even touched on the hot topic of transgender.
The overall winners:
Joe Shields & Charlie Raymont
(“Bisen” safety earphones)
Best Art Direction:
Bradie Lewis & Miriam Patience
(“Orb” the travel funding globe)
The Interesting Ideas:
(“Touch Time” a watch for the blind)
(“Snug” the back pack designed for solo travelling)
(“Acronym” the advertising sitcom)
Thank you to Alex & Linda for your time and a very interesting brief
Words by Liberty Papworth
So here we have from top to bottom – the lovely Rob Loyd, the delectable Frankie Brook, the dashing Dale James and that cheeky Lisa Morris – all grads from 2014 and now in the employ of TMW – thanks to Daren (Head of Innovation) and Gareth (Creative Director). and they all came back this year for another session of creative and innovative thinking. A big thank you to all of you for giving your time and energy to the Bucks 3rd years – they loved their day with you and learned masses!!!
It was great to see 4Creative’s CD, the lovely Alice Tonge along with her ‘dream team’, Bucks’ grads Jack & Stacey. They showed lots of brilliant TV work for Channel 4, More 4, E4 and Film4 – such a cool agency – we all want to work there!!!
Thanks for trekking up to Wycombe guys.
See you all soon. xJulie
The Creative Detox.
Odd turn of phrase, yes, especially hearing it so early in on the year. A detox from being creative? A break? We’ve just come back, surely that defeats the purpose of everything we’re doing right now?
Whatever our feelings were of it before, they changed as the day progressed. There we stood wearing our baggy bottoms, loose tops, and skepticism on overdrive as we all wondered exactly why we sat stiffly on the floor like nursery children before story time. It wouldn’t matter soon after. Mandy Wheeler arrived, and we kissed our fleeting doubt goodbye.
She was right. We all needed a detox. We were forcing our inner creative out, bending and changing them to fit rules and regulations we placed on ourselves. It turned simple exercises like pointing at objects and giving them different names, akin to doing nuclear bomb detonation blind.
‘The people that find this the most hard are the creative.’ She said, ‘They’re too busy trying to be creative, because that’s what they have to be. But that’s not how it works. The minute you free yourself from what you think being creative is, you’ll find yourself being better at it.’
I won’t trudge the details on too much, but what she said was basically this: everyone is creative, it’s a natural thing within all of us. But we are young creatives going into a competitive field with our own personal perceptions of what should and shouldn’t be done. This limits our ability to come up with new ideas and hinders our ability to create.
We all want to be funny, and different, and unique, and new, and original, and inspiring, and envied, and thought of as brilliant. But sometimes striving so hard to be those things is limiting. The world according to Mandy? Free yourself from what you must do, and just go on and do it.
We spent the day exploring this simple yet foreign theory of hers. And again, she was right. Everything was easier when you just set yourself free to do and say as you pleased. It was more than advice. It was stone cold truth served up with psychological evidence to boot.
But it wasn’t just the importance of opening yourself up to everything and anything. A little less than halfway through the day we discovered the brilliance of offering and bouncing off of ideas through the power of basic improvisation. According to Mandy, it’s one thing to just make ideas, but it’s another to keeping them flourishing.
Two words: ‘Yes And’. All of us were coming up with ideas faster than we knew we could. Like a snowball down an icy hill, building up on imagination, fun and acceptance to grow. Sure, sounds cheesy as all hell, but it works.
Again, as before, with meticulous accuracy she explained how being susceptible to an idea and just rolling with it was a better way to be solve a problem. Opening yourself to the possibility of more is just as important as the initial start of an idea.
We did this part in groups, and watching all of us lose our self-imposed inhibitions we’ve been nursing since the first year was a sight. One of the exercises was pulling things out of an imaginary box and responding to your partner’s observations. Again something so simple, but it managed to be something so hard.
But we pulled through and, though I can’t speak for everyone, I can say I felt like a weight I never knew I lugged around was removed from my person. It was more than just a radical one day workshop. It was eye opening.
You’d think being a creative 24/7 would be easier being us. I’m calling it for me. I was blind by my conception of it all, but now I feel freer to just create.
That’s what it’s all about anyway.
Thanks Mandy. Julie-Ann Robertson
In December of last year the Second and Third Year had an intensive D&AD Masterclass session with Alex Taylor.
This was again, another ‘kick up the backside’ moment for a lot of people. But we like this. We know it’s a good thing.
We were inspired by her massive array of work on brands such as Silk Cut and The British Army. The day culminated with a look at a brief she had set us which was to re-art-direct a very mediocre campaign for Chevrolet.
What we didn’t know, was that some of London’s top Art Directors (including herself) had also done this brief.
After seeing the results of the top Art Directors our heads were held very firmly in our hands. With this sense of embarrassment over our own work when compared to the professionals, we were filled with inspiration to go out into the world and make better art directors of ourselves. Thank you for your priceless lessons in art direction Alex.